NEWS: Pantene #WhipIt - Labels Against Women

Last November 9, 2013, Pantene Philippines released their new ad campaign #WhipIt. I just come across to this wonderful and strong advertisement just today and really made an impact on me. The society we are living now still have that stereotypical thinking to sexes especially to women. Watch the advertisement for you to find out. 



In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place.

While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.”

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