In this 2-part webinar series, Manila Workshops and LifeQuest Training & Consultancy will teach you to be clear on what sustainable marketing encompasses. For starters, you will study what it takes for a business to be sustainable and why it is paramount for a small business to be sustainable in these times. Then, you will learn how to approach sustainable marketing strategically and connect effectively to stakeholders.
Moreover, you will understand the connection between innovation and sustainability, and the fundamentals of sustainable entrepreneurship. Finally, you will see how sustainability is marketed through the traditional 4 Ps of the marketing mix.
At the end of this webinar, you should be able to:
a) Describe how you would redefine your small business to make it sustainable;
b) Communicate your sustainability initiatives to stakeholders; and
c) Formulate a basic sustainable marketing strategy for your brand
Fundamentals of Sustainability in Business.
What is a Sustainable Business?
The Business Case for Sustainability
Sustainable Business Strategy
How to Acquire a Sustainability Perspective
What is Sustainable Marketing?
The Principles of Sustainable Marketing
Criticisms of Sustainable Marketing
Consumer Actions that Promote Sustainable Marketing
The Sustainability Reporting Process
Product Life Cycle Management and Sustainability
The Keys to Successful Sustainability in Entrepreneurship
The Connection of Innovation to Sustainability
Green Marketing Strategy
Market Barriers to Sustainability Products
Risks of Sustainability Marketing
Marketing a Sustainable Brand
Ethics in Sustainable Marketing
Jose Roberto L. Del Rosario, Jr. (Sonny)
At the moment, Sonny is the president and training director of LifeQuest Training and Consultancy Corporation. He was once the academic director of an international college with campuses throughout the Asia-Pacific region. He taught business and English subjects for four years in Bangkok, Thailand and for ten years in Huizhou, China. Locally, he taught at San Beda Alabang, Asia Pacific College, College of St. Benilde, De La Salle University, and St. Scholastica’s College. As a business consultant, he continues to be contracted by companies in diverse industries including real estate, education, food, personal hygiene, health and medical care, and manufacturing industries. He also has several years of small business management experience in agriculture, fashion accessories and ready-to- wear, and food services.
Part 1: Wednesday, May 13, 2015 – 7:00 PM to 9:00 PM
Part 2: Wednesday, May 20, 2015 – 7:00 PM to 9:00 PM
These are webinars. We will send you the event instructions once payment has been made.
Regular rate: Php 1,500 for both sessions
Student Promo Rate: Php 750 for both sessions (School ID provided)
If you're interested with this WEBINAR, Please Enter this Referral Code: OOL-SMSB1 in the Registration Form.
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