Known as the social media capital of the world, the Philippines has about 64% of its internet users take to social media as their main source of information when deciding to make any purchase. With Facebook, Instagram, and Twitter becoming ideal platforms for effective advertising, brands worldwide have launched aggressive digital marketing campaigns to be at their target market's line of vision.
To date, there are over 48 million Facebook users in the country. According to TNS Research, Facebook is the most used digital platform by Filipinos for entertainment and online shopping. This is an insight that SMEs should recognize and embrace. The digital trend is now and this is the best time for them to build their online brand and drive sales through cost-efficient but effective Facebook advertising solution like YP fBoost.
Yellow Pages fBoost was launched on February 21 by Directories Philippines Corporation with speakers from Go Negosyo and Facebook. The event was attended by presidents and officers of small and business associations, and entrepreneurs in the country.
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