#CulturePH - Pru Life UK launches free Personal Accident coverage to make life protection more accessible to Filipino families

With more Filipinos looking to secure their families’ future, leading life insurer Pru Life UK recently launched its Free Personal Accident coverage with the aim to make financial security more accessible to the public.


The free one-year accident coverage is  part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.

Protecting Filipinos and their families is one of Pru Life UK’s strongest advocacies. We launched the Free Personal Accident coverage through Pulse to show the public that having life protection doesn’t have to be complicated,” Pru Life UK President and Chief Executive Officer Eng Teng Wong shared.

Pru Life UK aims to provide peace of mind to Filipinos in these uncertain times.  This limited-time offer provides an accidental death and disablement/dismemberment benefit of PHP 50,000, in the unfortunate event of the registered user’s death or injury due to an accident. It also offers a burial benefit of PHP 10,000, which will be given in case of death due to natural causes. 

The FREE Personal Accident plan is exclusive to New Pulse PRUShoppe Customers or registered Pulse users that have not purchased and/or availed of any PRUShoppe product upon application of the FREE Personal Accident plan. Available from April 20- June 30, 2022, or until 150K FREE Personal Accident plans have been availed, whichever comes first. Filipinos aged 18 to 64 are eligible to register for this offer via Pulse. Further eligibility requirements can be viewed here.

We strongly believe that through our inclusive efforts like offering this Free Personal Accident coverage, more Filipinos will be inspired and encouraged to get started with their financial wellness journeys,” Wong added.


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