#CulturePH - Zack Tabudlo Takes Over the Rakuten Viber Channel to Celebrate Launch of New Album, Z∀CK: FOR ∀LL
Zack Tabudlo, a singer-songwriter and producer from the Philippines, will take over Viber's Backstage Access Channel on February 14, in time for the release of his much awaited sophomore album, Z∀CK: FOR ∀LL.
Zack and his followers can interact via Backstage Pass, which has over 1.2 million subscribers as of this writing. It allows fans of music access to never-before-seen images, films, and other materials that will help them learn more about their favorite musicians. It is a place for fans to ask questions and receive direct messages from their favorite ults.
Fans of the 2021 hit song Binibini music genius may expect to exchange messages with him as part of the takeover, as well as take advantage of an exclusive sticker pack and unique Viber Lens. The performer is also anticipated to host a Backstage Pass group video call event for his followers.
One of the top performers at the regional arm of the global music company Universal Music Group, UMG Philippines, is Zack (UMG). At the age of just 21, he has surpassed Taylor Swift and BTS to become the third-most listened local artist in the Philippines on Spotify, with 7.5 million monthly listeners.
Known for his melancholic songs and tunes about falling in and out of love, Zack got his big exposure as a contestant in the first season of The Voice Kids when he was 12. While he didn’t make it to the finals, he still pursued music and started a solo career in 2018, eventually signing with UMG to release his debut album, Episode, in 2021. His hits include Nangangamba, Habang Buhay, Asan Ka Na Ba, and Pano.
Z∀CK: FOR ∀LL marks a new era for Zack, offering music that fans haven’t heard from before. Fashioned with 70s soul, R&B, funk, and a bit of pop, the 10-track album serves as an ode to the artists he grew up listening to. As a writer and producer who has poured his heart and soul in each track, Zack hopes that his new sound will get listeners dancing and grooving.
“I’m happy to connect with my fans in new ways through Viber’s Backstage Pass, especially now that I have released my second album,” says Zack. “The fans have been part of my journey as an artist so it’s great to keep this connection going. Thankful to Viber for making this happen.”
“Viber has always been rooted in connecting people. Backstage Pass is a channel created specifically for our music-loving Viber users,” adds David Tse, Senior Director APAC at Rakuten Viber. “We’re excited to have Zack Tabudlo on board. As one of the brightest stars of Filipino music today, we know that he has been a favorite among Viber users. We’re glad that we’re able to provide a platform where the artist and his fans can deepen their connection and create fun memories together.”
Get all the updates about Zack and his new album drop, subscribe to Backstage Pass Channel on Viber now!
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