#CulturePH - Millennials and Gen Zs: Redefining the Future of Entrepreneurship

To suggest that Millennials and Gen Zs are now seen as the genuine game changers is an understatement. We have observed how they pioneer and develop new ideas and ways for everything due to their propensity for experimenting and being enormous risk-takers. They always have a cheerful outlook toward new prospects and have the most innovative ideas to provide. The same is true of how they approach business possibilities.

A Nielsen study found that 54% of Gen Z members are keen to launch their own business. They want to financial independence, debt freedom, and life control. 

Meanwhile, Deloitte’s 2022 Gen Z and Millennial survey also revealed that most people in this generation are optimistic about the overall economic and sociopolitical performance of the Philippines. This means that while this generation became hyper-aware of the current issues, they still want to thrive and keep a positive attitude. 

Because they are known as risk-takers, they apply this to their ventures in life. That is why nowadays, they are redefining the landscape of entrepreneurship by bringing fresh ideas to the table. But how and what are the factors that drive them to do so? 

Here are some of the attitudes Millennials and Gen Z have towards business and how they apply it to new business opportunities, as listed by Santé, a provider of premier natural health and wellness products and services.

Technology enables them to do more. 

Because of technology, Millennials and Gen Zs can share their business with the public and reach more audiences for free. Their business communications are directed online because it enables them to sell anywhere using tools like social media accounts, making communications much easier. 

Learning about how to handle a business also became more accessible for them because the information is literally at the tip of their hands. They can scour the internet for any leads their business needs. The sky’s the limit if they have the drive and passion to continue. 

Building a business means creating a solid community. 

Millennials and Gen Zs are all about relatability and being one with the struggles of their consumers. They are always consumer-centric in their business communications. They invest in social goods as part of their tactics by selling products that benefit consumers and specific advocacies. Millennials and Gen Z business owners are all about sharing what is good for their community, and they foster this community by deeply connecting with them. 

The generation that values freedom. 

Prioritizing time and freedom is vital for this generation. There is a growing skepticism towards finding success through a 9-to-5 job. They are starting to reject a broken model and want to take matters into their own hands.  

With this, they risk everything to gain a sense of independence. They venture into the business world because most think having full-time employment is one of many effective methods for financial stability.  

Millennials and Gen Zs move the business sector forward. The businesses powered by Millennials and Gen Zs—big or small—drive the Philippine economy forward. With a lower barrier to entry, their pursuit of independence and freedom, and their passion for achieving great things, they become the enablers of the future entrepreneurship landscape. 

And this is the key driving element behind Santé’s Reseller Program. Santé believes in the potential of Millennials and Gen Zs’ passion for starting their business and creating their path. With the Santé Reseller Program, they can be their boss and sell products that value health and wellness for the people. 

Every aspiring business owner who wants to get started can get the Santé Reseller Kit for only 1,300PhP. This kit includes a Santé Reseller Card, 20 free sachets of Santé Barley Powder 3g worth 1,300PhP (packed in two pouches), and marketing materials such as product brochures and flyers. 

Resellers are guaranteed a 20 percent discount on all Santé products, access to reseller training at Santé Engage Academy, exclusive reseller tools, and exclusive participation in an incentive program. If you achieve 1000 barley points, you can earn a higher discount on products. Lastly, making 30,000PhP monthly sales can give you exclusive perks like kitchen appliances, gadgets, gift certificates, and Santé merchandise.  

To register, you must first find a Sponsor or a Santé Business Owner that should help you start your journey in the Reseller Program. If you do not know any Santé Business Owners, you can contact Santé’s customer service, and they can help you connect to one. 

“The Santé Reseller Program will truly give aspiring business owners, especially young entrepreneurs, a chance to start their own success story in the business scene. And Santé will not fail anyone with this program because it offers unlimited income opportunity, time flexibility, and freedom to be your own boss,” said Joey Marcelo, chief executive officer of Santé.     

Santé is one of the leading global manufacturers of products with organic barley grass (certified organic by BioGro NZ) grown and harvested from New Zealand. With its mission to help people live better lives, the company promotes, produces, and distributes premier natural health and wellness products and services.     

To learn more about Santé Reseller’s Program and other Santé business programs, visit its website at mySanté.com.

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