#FitPH - Thousands of cyclists and families celebrate life and pedal together at PRURide PH 2023 in Clark, Pampanga

PRURide Philippines makes a solid comeback after a three-year hiatus, with over 4,000 cyclists and families gathered at Clark Global City, Pampanga. 

This year's PRURide is a milestone as it marks Prudential's 175th anniversary celebration, including its first 100 years in Asia. 

"PRURide Philippines 2023 is a celebration of life with Filipino families on a journey towards a healthier lifestyle, getting the most out of life. We are blessed to be back on the road with thousands of cyclists and families pedaling together towards better health and wellness,” says Eng Teng Wong, President and Chief Executive Officer of Pru Life UK.

A bigger and better PRURide Philippines

As the country's largest cycling festival, PRURide Philippines is even bigger and more exciting this year with thousands of registrants and families join the cycling festivities.

PRURide Philippines advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi cycled the 100KM Gran Fondo category, and enjoyed the route which included the New Clark City Bridge.  

More advocates joined the event including cycling content creators Ger Victor, Darlings Levi & Sara, Jeno Cuenco, and Ian Austria and Pru Life UK’s health champions Teri Rombaoa, Miguel and wife Mary Reyes, Montini De Guzman, and Aless Castañeda. 

The much-anticipated event affirmed its spirit of inclusivity with fun and friendly courses for cyclists of all ages and expertise. The Family Fun Ride and PRURide Milo Kids Cup were a sure hit!

Cash prizes of PHP 3,000, PHP 5,000, and PHP 10,000 were awarded to the grand winners of Virtual PRURide. In this digital competition, professional and amateur cyclists experienced the fun and excitement of biking without going on the road for free.

Everyone enjoyed the expo activities and freebies and were treated to a LIVE concert by OPM band Sponge Cola.

Pru Life UK makes this celebration even more special with an all-expense-paid trip to London for one eligible and existing customer and three family members. 

Advocating for a healthier lifestyle

PRURide Philippines supports Pru Life UK's commitment on health and wellness. Since 2016, the event has attracted thousands of amateur and seasoned cyclists, including some of the Philippines' strongest and most competitive athletes.

“PRURide Philippines has always been more than just a cycling event. It is about our continued advocacy of health and wellness for oneself and the whole family and also community," adds Wong.

In celebration of Prudential’s 175th anniversary, Pru Life UK is concluding PRURide Philippines 2023 by giving back to the community in Cebu and donating 175 bikes through JCI Zugbuanas.

The second leg of PRURide Philippines 2023 is on 28 May at CCLEX Food Park, Cebu. Registration is still open until May 24. For details, visit www.prulifeuk.com.ph/en/pruride2023.

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