#FoodPH - Fresh, fun, festive: Mega Sardines holds ‘Fresh-Saya’ festival in celebration of National Sardines Month

The Philippines' top canned sardine brand, Mega Sardines, hosted FRESH-SAYA last Friday, November 24, at Market! Market! in Taguig City. It was a fun, exciting, and fresh event that delighted both young and old sardine enthusiasts. The brand's month-long celebration of National Sardines Month culminated in this event.

The celebrations demonstrated Mega's dedication to provide Filipino customers with the best, freshest sardines available. Judy Ann Santos-Agoncillo, brand ambassador for Mega Sardines, was the main attraction of the event, cooking delectable delicacies that highlighted Mega Sardines.

National Sardines Day revelers enjoyed a day of fun-filled activities and also had the opportunity to embark on an immersive and gamified sardines catching-to-canning journey with Mega, gaining insight into the meticulous process that ensures the freshness and unparalleled quality of Mega Sardines products. 

Attendees were able to experience the journey from sea to shelf at the interactive Mega Sardines catching-to-canning process booths that showcased how Mega Sardines are sourced, prepared, and delivered to your table, fresh and flavorful! These interactive booths allowed immersion into the brand’s process of catching, quality checking, canning, and can labeling. 

There also was a Mega Sardines TikTok booth that featured a life-size Mega Sardines can that allowed for fun, quirky videos and memorable, shareable moments. Thrilling games, big raffle prizes, and a sampling and selling booth featuring dishes prepared with Mega Sardines also added to the overall remarkable fun of the festival! 

"FRESH-SAYA is not just a celebration; it's an affirmation of Mega Sardines' commitment to delivering freshness in every can. It is honoring the humble can of sardines which is a staple food to many Filipinos, thanks to it being an affordable source of nutrition. As we celebrate National Sardines Day for the fifth year in a row, we hope that all the efforts we have prepared will let our valued customers experience Mega Sardines’ freshness journey and appreciate our brand promise of freshness in every can,” said Marvin Tiu Lim, Chief Growth and Development Officer, Mega Prime Foods Inc.

Celebrate National Sardines Day by enjoying fresh cans of Mega Sardines with your loved ones! To know more about the brand, check out Mega Sardines’ official Facebook page or the official website of Mega Prime Foods Inc.

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