#FoodPH - Mang Inasal is PHL’s most endeared grilled chicken restaurant

Customers have named Mang Inasal, the only restaurant in the grilled chicken category, as one of the top three restaurants in the nation. Recent surveys by PUBLiCUS Asia and the RP-Mission and Development (RPMD) Foundation Inc. support this. 

According to the most current PAHAYAG poll from PUBLiCUS Asia, Mang Inasal is the second most popular fast food and restaurant chain in the Philippines. Jollibee had a 31% endearment score, followed by Mang Inasal. 

In the meantime, Mang Inasal came in third in a thorough national study carried out by RPMD. In comparison to Jollibee and other restaurant brands, Mang Inasal received a 63% rating. 

“Being the only grilled chicken restaurant in these lists is a huge honor for Mang Inasal especially because they were from our customers themselves,” said Mang Inasal business unit head Mike V. Castro. “Recognitions like this make the celebration of our 20th anniversary this year even more memorable as they validate Mang Inasal’s commitment to deliver Ihaw-Sarap meals and Unli-Saya experience to everyone who visit our stores or those who support us through delivery.” 

The PUBLiCUS PAHAYAG is an unrelated and unpaid survey that takes place from June 7 to June 12, 2023. 1,500 Filipino consumers' emotional ties to and preferences for different local brands on the market were to be evaluated.

In contrast, the RPMD study, which was performed from June 25 to July 5, 2023, asked 10,000 respondents to rank their favorite places based on factors such brand preference, frequency of visits, the caliber of the food and services, and price. 

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