#TechPH - POCO creates a new flagship market segment with the latest generation F-series

POCO, a popular technology brand among young tech enthusiasts, is set to redefine the mobile flagship segment with the launch of its new POCO F6 series with massive performance and experience upgrades to delight hardcore gamers, photography enthusiasts and tech lovers alike.


Powered by the new Snapdragon® 8 Gen 2 chipset delivering accelerated performance, the POCO F6 Pro is an all-around flagship. It features a 6.67-inch ultra-clear WQHD+ 120Hz Flow AMOLED display with ultra-thin bezels and offers users a fully immersive visual experience. POCO F6 is a performance flagship driven by speed. It features the highly anticipated Snapdragon® 8s Gen 3 with Wildboost Optimization 3.0 and LiquidCool Technology 4.0, designed to deliver dedicated gamers the ultimate gaming experience.

POCO is more than a smartphone brand. With a focus on amazing cool technology, it has now introduced its very first tablet, engineered for leisure entertainment. With a 12.1-inch 120Hz 2.5K massive display and easy-to-carry design, the POCO Pad offers features that enhance your work and play. 

POCO F6 Pro: HyperPower evolved with flagship visuals and performance

The new POCO F6 Pro is an all-around flagship that closes the gap on high-end performance phones. It packs a flagship WQHD+ 120Hz Flow AMOLED display with 2K resolution, 4000 nits peak brightness, 3840Hz PWM dimming1, and TÜV Rheinland eye-care certification. The enhanced display clarity enables sharp images even when zooming in on fine details, whilst offering the most immersive viewing experience possible.  

Equipped with the Snapdragon® 8 Gen, POCO F6 Pro features a HyperOS operating system, along with massive memory and storage, delivering accelerated performance and connectivity with enhanced power efficiency.


POCO F6 Pro also boasts the best camera sensor system in the POCO range, ensuring clearer details in even the most complicated shots. New Dual Native ISO Fusion technology features a high and low gain channel with a maximum exposure difference of up to 16 times. The user can photograph scenes with significant light and dark contrast to provide that ideal creative shot.

Capture that perfect moment with Burst Mode 2.0 in the creativity features. With the POCO Imaging Engine algorithm, loading and calculation speeds have been significantly optimized, capturing those precious moments quickly and clearly. The new Ultra Night Algorithm lets you see the night, capturing clear and bright images with more accurate color representation through its AI multi-frame fusion. The super cool functionality lets you play around with shooting in night scenarios.  

Available in Black or White and featuring super smooth-to-the-touch velvet glass with curved edges, the POCO F6 Pro is powered by a 5000mAh battery that will last you all day. When you need a recharge, the smart 120W HyperCharge powers up your phone to 100% in just 19 minutes2. 


POCO F6: Shaped by speed, supported by leading Snapdragon(®) 8s Gen 3 

POCO F6 offers a truly flagship mobile gaming experience, powered by the latest highly anticipated Snapdragon® processor. With a key focus on CPU and AI capabilities, the X4 big core supporting the CPU delivers top-tier performance. With an AnTuTu score of over 1.53 million3, the POCO F6 easily outperforms most smartphones in its segment, delivering smooth, effortless all-around performance. 

Experience the most complete gaming experience possible with POCO’s Wildboost Optimization 3.0. The latest generation Wildboost takes software tuning to new levels with an in-house algorithm that pushes even the highly popular Genshin Impact game to support 1.5K resolution, resulting in an elevated visual experience like never before. The Snapdragon® 8 Gen 3 AI capabilities ensure enhanced power efficiency and lower temperature for outstanding gaming action. To provide an even longer-lasting gaming experience, the latest LiquidCool Technology features a new IceLoop system, improving vapor-liquid circulation flow to take away heat and vastly improve heat dissipation.

POCO F6 also introduces the first CrystalRes display in the POCO F Series. A super-clear flagship quality 6.67-inch Flow AMOLED DotDisplay offers a 120Hz refresh rate, 2400 nits peak brightness, and 68 billion colors, delivering a vivid experience and stunning 1.5K high-definition quality. A super-slim bezel and screen-to-body ratio of 94.27% creates a truly immersive experience for streaming videos, gaming, or reading online. TÜV Rheinland eye-care and circadian-friendly and flicker-free certifications ensure safe, comfortable, lengthy viewing periods.

As an alternative to the excitement of gaming and when you want to capture stunning photos, POCO F6 has you covered with a 50MP triple camera setup with an IMX882 ultra-wide sensor with a large F/1.59 aperture, allowing in more light to create high-quality shots in daylight and especially at night. POCO F6 also comes with OIS and EIS, now an F series standard. Other flagship photography features include 4K video with 60 FPS, enabling cinematic-style ultra-clear video at a high frame rate. With the powerful chipset, Motion Tracking Focus 2.0 can track the movement of people, animals, and insects for even the most committed nature photographer.

Available in three distinct color options: Black, Green, or brand-new Titanium color, POCO F6 packs a punch with a powerful 5000mAh battery. 90W turbocharging achieves a 100% charge in around 30 minutes to keep you always on the go4 5. 

 "With technology advancing at blistering speed, the market now demands all-round performance smartphones that are also performance priced. POCO F6 Pro boasts flagship performance and experiences, representing this year’s unbelievable value device in its price segment. POCO F6 combines the latest hardware and software to deliver the ultimate gaming experience. With our F6 series, we are hitting hard on every aspect of what makes a flagship smartphone and aim to set a new standard in the industry,” explained Angus Ng, Head of Product Marketing at POCO Global. 

Introducing POCO’s first Pad – delivering flagship-level entertainment

POCO’s first tablet delivers stunning entertainment while also enhancing your working day. POCO Pad features a smooth, clear 12.1 inch,120Hz, 2.5K resolution screen, one of the rarest combinations in the tablet segment. With a 16:10 aspect ratio, you can enjoy entertainment in a widescreen format, providing a fully immersive visual experience ideal for video watching, gaming, or reading and working on documents. TÜV Rheinland certification for triple eye protection enables extended viewing periods that are easy on the eye. Paired with the amazing display quality are quad speakers supported by Dolby Atmos® for blistering sound. 


POCO Pad is engineered with a Snapdragon® 7s Gen 2 processor, enhanced by the HyperOS operating system for a silky smooth performance set to boost productivity and creativity. A key highlight is the Pad’s interconnectivity function, which features Home Screen+, Cross-device collaboration, and Xiaomi Smart Hub, offering the ultimate productive workhorse. With the same POCO/Xiaomi account and Bluetooth and Wi-Fi enabled, Home Screen+ enables convenient drag-and-drop content sharing between mobile and Pad when nearby. Cross-device collaboration allows seamless copy and paste across devices. Activate Xiaomi Smart Hub and manage and control up to seven devices simultaneously, including a wide range of Xiaomi AIoT products.



With a slim metal unibody design in either Grey or Blue, the POCO Pad is the ideal portable companion. A huge 10000mAh(typ) battery supports 33W fast charging to power you through work or play6 7. While elevating your entertainment, the POCO Pad allows further accessorizing to support your work productivity. The POCO Pad Keyboard offers a PC-level typing experience, while the POCO Smart Pen provides a fluid writing accessory. The pen’s multi-functional Screenshot and Writing Button offers a practical means to take and edit screenshots and open a Mi Canvas App to write and paint.

 Product Availability 

Log on to Lazada from May 23 to 30, 2024 as all three variants of the POCO F6 Pro will be exclusively available on the platform at a special Early Bird price and an additional discount voucher! Get the 12GB+256GB variant at P23,699 (from P26,999). Those who need more storage can get the 12GB+512GB model for P25,399 (from P28,999). Users who need the most power can aim for the 16GB+1TB variant for P29,999 (from P32,999). All variants of the F6 Pro are also available in Black and White colorways. 

Meanwhile, the POCO F6, which comes in three striking colors — Black, Green, and Titanium — is exclusively available on Shopee in an Early Bird Sale also from May 23 to 30, also with special Early Bird pricing and discount vouchers. Two variants are available: snap up the 8GB+256GB at a discounted price of P17,599 (from P21,999) after vouchers, while the 12GB+512GB model is up for P19,999 (from P24,999).

Of course, that’s not all! The POCO Pad will also be exclusively available on Shopee from May 23-30. The 8GB+256GB tablet comes in Gray and Blue colorways for the discounted Early Bird price of P12,999 (from P14,199) after vouchers.

For more details on the POCO F6 series and the POCO Pad, visit the official POCO Facebook page and the Xiaomi Philippines website.

Disclaimer 

1. DC dimming for high brightness and PWM dimming for low brightness. The screen supports a maximum high-frequency PWM dimming of 3840Hz, which takes effect when screen brightness is below 24 nits. Please refer to the actual experience.

2. 19 minutes to 100% is the charging data by using the 120W in-box charger, manually enable “Boost charging speed” feature while keeping the display off. Data is obtained from POCO Internal Labs with a test room temperature of approximately 25℃. Actual results may vary due to different test environments. Please refer to actual experience.

3. Data tested by internal labs. Actual results may vary. 

4. Data tested by internal labs. Actual results may vary.

5. 90W wired charging means the adapter output power is 90W. Actual power output may very depending on the environment. 

6. The box does not include a power adapter. The power adapter and data cable are sold separately. It is recommended that you use the Xiaomi 33W Charging Combo (Type-A) or above.

7. 33W wired charging means the adapter output power is 33W. Actual power output may vary depending on the environment. 



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