#FinancePH - SEC and GCash lending arm Fuse to roll out nationwide campaign to promote safe, responsible digital borrowing
The Securities and Exchange Commission (SEC) has partnered with Fuse Financing Inc.,the lending arm of GCash, to launch a nationwide financial literacy campaign that empowers Filipinos to borrow responsibly, recognize unlicensed lenders, and protect themselves from predatory lending and financial distress.
The campaign features SEC-approved educational videos designed to promote responsible borrowing, help consumers spot illegal lenders, and encourage the use of safe, regulated credit options. Tailored to local nuances, these materials break down complex financial concepts into relatable, easily understood insights for everyday Filipino consumers.
(L-R) GCash chief marketing officer Neil Trinidad; Fuse Financing Inc. chief commercial and business assurance officer Jong Layug; president and CEO Tony Isidro; Securities and Exchange (SEC) Commission commissioner Rogelio Quevedo; and financing and lending department director Sheara Lupango -Tamayo
Its primary aim is to help Filipinos avoid
predatory lending and build long-term financial resilience. Additionally, it
addresses the stigma around borrowing—a barrier that often discourages
Filipinos from using formal credit when they need financial help, inadvertently
driving them toward unlicensed lenders.
To prevent fraud and secure personal data, the
SEC strongly encourages borrowing only from registered lenders. This campaign
supports safe, transparent, and regulated in-app loan products, while helping
consumers understand actual costs, repayment capacities, and their rights as
borrowers. Furthermore, it explicitly raises awareness against illegal
lenders that charge exorbitant interest
rates and use unfair collection practices.
“The SEC shall continue to exercise its
regulatory and enforcement powers against violators. We must also empower the
public with knowledge, awareness, and critical thinking. An informed citizen is
the first line of defense against fraud. The SEC and its steadfast partners,
will build a financially literate, wise, and vigilant Filipino community—one
that is capable of recognizing opportunities, avoiding risks, and making
informed decisions that lead to lasting financial well-being.” Commissioner
Quevedo said.
By reinforcing these standards, the initiative
fosters a culture of fair and responsible lending while equipping consumers
with the knowledge to make smarter, more informed financial decisions.
The campaign underscores that responsible
borrowing is a shared responsibility. While the SEC strengthens oversight and
enforcement, consumers also play an important role by borrowing from regulated
lenders, understanding loan terms, and borrowing within their means.
The initiative also reflects a broader belief
that financial inclusion must go beyond access alone. As digital lending
becomes more accessible, consumer education and protection are equally
essential to help Filipinos avoid fraud, identify legitimate lenders, and
borrow with confidence and dignity.
“Through this partnership, our goal is to
actively work with the SEC to advance safe borrowing practices, promote
regulated credit options, and help Filipinos make smart financial decisions to
avoid debt traps,” said Tony Isidro, president and CEO of Fuse Financing Inc.
This initiative reinforces that true financial
inclusion requires safety and digital trust—ensuring that regulated digital
credit becomes a reliable resource that helps everyday consumers thrive.
As digital lending becomes more accessible,
Filipinos are encouraged to borrow only from SEC-regulated lenders, understand
the terms of their loans, and stay informed about their rights as consumers. By
choosing safe and trusted loan options and reporting suspicious lenders,
consumers can protect themselves and help make borrowing safer for everyone.
For more information, please visit www.gcash.com.
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