#CulturePH - This consumer goods company is restoring nature through mangrove planting

The reputable multinational consumer goods business Procter & Gamble (P&G) Philippines recently organized two days of tree planting in Lemery and Calatagan, both in the province of Batangas. 2,000 mangrove seedlings were planted in coastal areas by more than 100 P&G personnel.

Mangroves, which are thought of as a natural climate solution, serve as barriers against storms, floods, and erosion that are frequent in coastal locations. In addition to supporting the livelihoods of coastal residents by supplying food and raw materials for handicrafts and construction, mangroves act as a habitat for a variety of marine creatures.

P&G has pledged to making nature and biodiversity protection a main pillar in its environmental sustainability efforts as part of its Ambition 2023 pledges. Natural climate solutions that support the long-term health of ecosystems vital to people, the planet, and the company's operations are part of the company's commitment to investing in conserving, enhancing, and restoring ecosystems. 

Mangroves are in danger in the Philippines as a result of human activities like deforestation, land conversion, and pollution. A Department of Environment and Natural Resources assessment found that since 1918, the nation has lost 69% of its mangrove forests.

Aligned with its dedication to protecting, restoring, and improving natural resources, P&G has partnered with Nature Awareness and Conservation Club Inc. to contribute to the restoration of mangrove forests in the region. This tree planting activity serves as a pilot project for an upcoming initiative focused on nature and mangrove protection and restoration, set to launch in the coming months.

With over 87-years of presence in the Philippines, P&G recognizes its role not only in building the nation as an economic driver, but also in protecting, improving, and restoring its natural resources. As P&G continues to bring the comforts of home to every Filipino household through its products, the company is also committed to advancing responsible sourcing, pioneering environmental safety science, and protecting, improving, and restoring ecosystems through its sustainability initiatives.

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