#CulturePH - GEAR UP for the Future of Digital Media: PUP DAPR and Innity Philippines set to launch GEAR UP

A talented group of fourth-year students from the Department of Advertising and Public Relations at the Polytechnic University of the Philippines (PUP-DAPR) is partnering with Innity Philippines in an exciting partnership to host an exclusive seminar-workshop called GEAR UP: Navigating Media Planning and Buying in a Digital World. This event, which is slated for December 5, 2023, in the PUP-COC Audio Visual Room, celebrates its victorious return with an emphasis on Digital Media Planning and Buying after two arduous years of virtual engagements and webinars.

The principles of digital media planning and buying will be covered in this seminar-workshop, which will also offer insights into the strategic distribution of content across several channels. In order to manage the dynamic and always changing digital ecosystem, attendees will acquire both academic knowledge and practical skills. Giving participants the skills to make data-driven decisions is one of the main goals. This practical approach guarantees that participants are equipped to meet the demands of the modern media environment. 

Beyond its theoretical components, GEAR UP bridges the knowledge gap between academia and business requirements. It provides a unique chance for them to obtain practical knowledge and experience that will help them in their future professions in public relations and advertising.

GEAR UP! collaborated with RED Images for an exclusive photoshoot in preparation for the event on December 5 at the RED Images building in Sampaloc, Manila.

In preparation for the event, the organizers collaborated with Red Images, the official studio partner for an exclusive photoshoot. RED Images is known for providing premier and timeless photography services. GEAR UP is presented by IN2IT cosmetics, which has been providing world-class beauty to Filipinas so they’ll be at their best and most-comfortable self. A special acknowledgment is given to esteemed media partners and event sponsors, whose dedication and support underscores a shared commitment to initiatives that empower education and elevate industry standards. 

Registration for GEAR UP is now open, and interested individuals are encouraged to secure their spot early. For more information about the event, visit their Facebook Page to get updated.

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