#CuturePH - Globe, SMAC renew partnership vs involuntary hunger via Hapag Movement

The consumer loyalty program of SM Retail Inc., SMAC, and Globe, a leading digital solutions platform, have extended their collaboration to generate money for the Hapag Movement, an effort to support Filipino families fighting forced hunger.

Inspired by the previous year's success, which seen PHP5.5 million raised for the cause with the help of SM brands, retail affiliates, and millions of SMAC members, Globe and SMAC are organizing a second round of the fundraising drive.  

From December 15, 2023, to January 31, 2024, each SMAC kit bought at SM Stores will turn into a meaningful contribution to the movement, with PHP50.00 from every sale going to the Hapag Movement and the SM Foundation. SMAC’s participating brands will also donate on behalf of members when they shop at their stores during the campaign period.

These brands have joined forces with SMAC to support the cause and make the program a much bigger success this year. Participating brands include: 

SM Fashion at the SM Store


Forever 21


Simply Shoes

The Body Shop

SM Beauty

Our Home

Crate & Barrel


SM Appliance Center


Sports Central

Reflecting on the partnership's journey, Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe said: “The Hapag Movement is about creating lasting change. Our partnership with SMAC shows how collaboration and shared values can create a powerful force for good. As we enter our second year, we remain dedicated to harnessing the power of technology and community to make a tangible difference in the lives of those we serve.”

Over the past year, Globe and SMAC have synergized their resources and networks to significantly impact people’s lives. In the first year of their partnership.

The support not only provided immediate relief to affected families but also fostered a sense of solidarity and purpose during the festive season. It also funded Supplementary feeding and livelihood initiatives carried out by Hapag Movement implementing partners Ayala Foundation Inc, Tzu Chi Foundation, and World Vision.

“We have been moved and inspired into action by the Hapag Movement as it fights a major issue in the country today. We believe and have seen the malasakit of our brands and members basing off the results from last year’s campaign, where we raised PHP5.5M through our member purchases. Not only did we help make Christmas get brighter last year, it also became much more meaningful. This is what inspired us to do another round of the Hapag Movement campaign this year,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC. 

With their partnership renewed, Globe and SMAC are committed to expanding the reach and deepening the impact of the Hapag Movement. 

Nearly 1 in 10 Filipino families experienced involuntary hunger at least once in the past three months, according to the Q3 2023 Social Weather Stations Survey conducted from September 28 to October 1. To help address the problem, Globe and SMAC invite individuals and organizations to join this noble cause. 

Aside from SMAC points, contributions to the Hapag Movement can also be made through various channels, including GCash, credit card donations, and Rewards points via the GlobeOne app. 

Know more about the campaign via https://digiweb.smac.ph/perks/ibalik-ang-sarap-ng-pasko. To learn more about the Hapag Movement, visit https://www.globe.com.ph/globeofgood. 

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