#CulturePH - When Passion Becomes Partnership: How Two Creators Turned Their Lifestyle Journey Into a Major Milestone
something undeniably fun about watching creators you’ve followed for years hit a new chapter in their careers. It almost feels like cheering on friends—people whose relatable humor, travel stories, and daily discoveries have quietly become part of your scroll-time routine. That’s exactly the vibe surrounding the newest partnership between Rhodesian Sales Corporation and digital creators Kister Morata and Sharmaine Rodriguez.
Their story didn’t begin with glossy billboard campaigns or national ads. It started the way most modern creator journeys do—sharing little slices of life online. Back in 2020, they were just two skincare lovers posting about routines, glowing discoveries, and the kind of candid reviews that make you feel like they’re shopping beside you. That honesty is what slowly built their community, transforming them from content newbies to go‑to voices in lifestyle, travel, food, and everything in between.
Fast forward a few years, and these two aren’t just digital personalities anymore—they’ve become storytellers with passports full of stamps from Japan, Taiwan, Thailand, and Hong Kong, not to mention local getaways and luxe staycations that their followers bookmark for future trips. Their content grew with them, evolving from product shots into full‑on lifestyle narratives that feel warm, polished, and effortlessly fun.
That evolution caught the eye of brands—big ones. From tech favorites like HONOR and Huawei, to household names like McDonalds, foodpanda, OREO, The Bistro Group, Racks, and even airlines like Cebu Pacific, the two have collaborated with companies that trust their creativity and influence. Their work with Orange Magazine and their membership in Team Orange further sharpened their storytelling chops, giving them a uniquely editorial, magazine-worthy style that fans adore.
Now, they’re stepping into a new spotlight as the latest ambassadors of Rhodesian Sales Corporation—a company behind familiar Filipino staples like Tai Chi Rub & VCO Liniments, Kuchi Pearl, Foamee, Kuchi Kuchi, Doggie’s Choice, Moringa Vita, Guyasteen, Oilganics, and Hailey’s Underarm and Foot Powder. You’ve probably seen these at Mercury Drug, Watsons, or online without realizing the breadth of their catalog. And this collab isn’t just a simple shout‑out deal. It’s a full‑scale national campaign: billboards, transit ads, packaging, radio spots, video displays, the whole spectrum.
What makes the partnership feel so fitting is how grounded it is. Kister and Sharmaine have always focused on real-life essentials—skincare, wellness finds, home must-haves, quirky discoveries, and everyday favorites that make life a little easier or a bit more fun. When they say they’re excited to promote brands that prioritize Filipino wellness, it feels aligned with how they genuinely show up online. They’ve built trust through authenticity, and now they get to carry that into a partnership rooted in everyday products Filipino families actually use.
For long-time followers, it’s rewarding to see their hard work recognized this way. For new audiences, it’s a chance to discover creators who aren’t just curating pretty feeds—they're highlighting local brands, spotlighting Filipino essentials, and offering recommendations that come from real experience.
And for Kister and Sharmaine? It’s another step in a creative journey shaped by passion, consistency, and the kind of chemistry that makes their content so charming.
Two creators who started with skincare tips… now the faces of a nationwide campaign. That’s the kind of glow-up we love to see.
Comments
Post a Comment