#CulturePH - SM Cares brings back SM Bears of Joy to help you share the love with children in need this season

SM Cares is bringing back the SM Bears of Joy to help you spread joy to kids in need this Christmas season, which is good news for shoppers!

"I-Share ang ligaya ng pasko kasama ang SM Bears of Joy" is this year's theme for SM Cares, which also features the song Ligaya by SB19. Four cute "FamBears" from the "family"-themed collection remind customers to spread the holiday cheer and their love for their loved ones to those in need.

The first is Daddy Bear, who works hard to support the family and is a reliable source of support. The best present is Mommy Bear, who is the epitome of unwavering love. Brother Bear, the coolest member of the family, is here to keep everyone safe. Last but not least is the kindhearted and the sweetest FamBear, Sister Bear, whose hugs and kisses will take your worries away.

"This year's collection is all about family. Nothing is as joyful as spending the holidays with those that we love, and we want to help extend this feeling to children who are in need this season through a simple yet very meaningful gesture that our mall-goers can make while doing their holiday shopping,"
said SM Cares Senior Vice President for Marketing Jonjon San Agustin.

To participate, simply purchase a pair of these specially designed bear plushies, one for your keeping and the other to be donated to children in various communities across the country. The plushies are priced at P250 per pair and will be available in select SM Malls nationwide, and through the online stores of Toy Kingdom and The SM Store until December 25, 2022.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that focus on communities and the environment. In addition to its programs on women and breastfeeding mothers, SM Cares’ advocacies include programs on the environment, PWDs and senior citizens, and children and youth.

Visit www.smsupermalls.com/smcares to learn more about these programs.

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