#FinancePH - Rappit celebrates launch with merchant partners, showcases competitive edge as a grocery app

The nation's newest competitor in the online grocery market hopes to give its partner businesses a competitive edge as more and more consumers rely on online platforms for their daily requirements.

At a recent merchant event held at the Grand Hyatt in BGC, Taguig City, which included well-known consumer companies like Nestlé, San Miguel Group, Century Pacific Food Inc., and Universal Robina Corporation, among others, it was revealed that Rappit had changed its name from Purego.

Vince Yamat, managing director of 917Ventures, and Natasha Bautista, head of growth and programs, attended the event. Jenny Jacintos, senior manager of Puregold and director of Rappit, Cindy Toh, CEO of Rappit, and the Rappit management team also attended.

Rappit’s launch showcased partnership opportunities and its competitive advantage as an online grocery app, which leverages Globe’s expertise in technology and Puregold’s experience in the world of retail.

We are keen on listening to our customers’ need for a better and more sulit shopping experience, and we remain fast and adaptable in addressing their concerns.  So it then came naturally to marry the strengths of 917Ventures and Puregold,” said Bautista. 

“Puregold has actually been a long-standing partner of Globe. In fact, a lot of Globe’s distribution points are within Puregold stores. Thank you to our brand partners for their support to Puregold and we are looking forward to collaborating with our new exciting venture, Rappit,” said Jacintos.

Rappit, formerly PureGo, is a joint venture between the top hypermarket chain Puregold and Globe's wholly-owned corporate venture builder 917Ventures. During the epidemic, there was a pressing need to digitize the neighborhood grocery market.

Rappit just underwent a revamp and revealed "Max the Rabbit," which is open to collaborations, as the company's newest and hippest mascot. Additionally, it provides disruptive content such initiatives on Instagram Reels and TikTok posts made in association with affiliate influencers.

Rappit wants to offer upscale foods at competitive costs. The user experience is also superbly customized, and app users are rewarded with exclusive benefits and freebies.

“We make sure that we put our customers first as we give them great groceries and beyond through our new and improved user shopping experience - from the brand image, new app experience, features, curated assortments, and improved fulfillment capabilities,” said Toh. 

With Rappit, shoppers will get more personalized service with a user-friendly navigation experience that will make online shopping feel like second nature. Using Rappit also promises to be more fun, with app users able to shop from a mix of shopping categories.

To learn more about Rappit, visit https://rappit.ph/

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