#CulturePH - Shining bright on some of the biggest talents in Philippines’ creator economy with Bigo Live's Mid-Year Gala

Last August 19, 2023, Revel at The Palace hosted the Bigo Live Philippines Mid-Year Gala, which brought together more than 100 Bigo Live broadcasters, hosts, users, agencies, and partners. They gathered to commemorate and celebrate the originality and vivid culture of the Philippines' booming, talented Bigo Live group.

A Night of Glamour and Esteem

Bigo Live is a crucial venue for people from various backgrounds to develop and showcase their talents. The Gala was a glamorous evening to honor and celebrate the Filipino Bigo Live broadcasters who have actually made a difference in the community. 

The 12 award categories at this year's star-studded celebration recognized the best in the Bigo Live Philippines community. This includes Mary-Erika Gervacio, who won the "GALA LIVEHOUSE Star" award, "Top Agency" went to The Daniels Agency, and "Incredible Star" went to itsyourboyChing.

The Gala was hosted by Eyah Candelaria (BIGO ID: Eyah08), one of Bigo Live’s top broadcasters, and the evening featured captivating performances by amazing Filipino singers and rising stars such as:

● AnnRaniel (BIGO ID: AnnRaniel)

● Micah Gomez (BIGO ID: mixxhearts)

● Jannine Cartagena (BIGO ID: Ninjajannine)

● Gladys Ayuste (BIGO ID: gladyscosplay)

● Aya Andrade (BIGO ID: Ayaandrade)

● Erika Louise (BIGO ID: erikalouise)

● Emie Conjurado (BIGO ID: Emieloveee)

Empowering the Filipino Creator Economy

Bigo Live continues to offer a stimulating environment characterized by empowerment and authenticity in light of the expanding importance and influence of the creative economy in the Philippines. Whether the audiences are based in the Philippines or elsewhere in the world, the platform enables broadcasters and users to establish solid and wholesome links with their communities. 

“The Filipinos continue to inspire us daily with their laudable talent and their ability to empower inclusive and dynamic communities. Looking ahead, Bigo Live remains dedicated to enhancing creator communities by leveraging our platform to further deepen the localized social ecosystem. We endeavor to empower individuals to continue generating positive impacts within their own communities as their authentic selves,” said Tina Guo, Bigo Live Philippines' Country Manager. 

Since 2016, Bigo Live has paved the way for both established artists and emerging stars to broadcast real-time moments seamlessly, captivating fans and  audiences locally and across the globe. Building on this momentum, Bigo Live continues to play a key role in enabling the creative and entertainment industry to continue pushing boundaries in the Philippines.

Bigo Live continues to stand out as a platform where a wide range of motivating and committed broadcasters from all backgrounds can be empowered to engage people in meaningful ways and grow an audience. Bigo Live strategically focuses on establishing a sense of community while improving the user experience with deeper interaction through innovation and technology to develop our localized social ecosystem. This is done in recognition of the changing user habits. Additionally, Bigo Live will keep fostering the natural expansion of the creator economy by leading efforts that support agencies, their hosts, and their broadcasters. 

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