#CulturePH - Special UNIQLO and KAWS Collaboration UT T-Shirt Collection Announced Alongside World Exclusive Launch of KAWS Art Book on September 8

On Friday, September 8, UNIQLO will simultaneously release the definitive biography of acclaimed modern artist KAWS and a new line of T-shirts created in partnership with the artist. Both the new UT line and the art book, which were released exclusively with UNIQLO and renowned international book publisher Phaidon, will be sold at UNIQLO stores all over the world as well as on uniqlo.com.


The artist's trademark COMPANION and BFF figures (the latter in vivid pink), the cover of the new book, and the artist's characteristic XX motif will all be featured in the designs on the T-shirts and sweatshirts. Everybody will be able to immerse themselves in the KAWS universe with the availability of items in both children's and adult (unisex) sizes. Additionally, UNIQLO will also offer a range of limited-edition gifts for customers purchasing the art book and UT collection. To celebrate the collaboration, some of the largest UNIQLO stores around the globe will be wrapped in designs featuring KAWS’ characters. 


Brian Donnelly, the artist known professionally as KAWS, said about these upcoming releases that, “I’m pleased to be exclusively launching my new Phaidon Contemporary Artist Series book with my long time partner Uniqlo. To celebrate the occasion, I designed a small capsule collection of T-shirts and sweatshirts that will be available for a limited time. I hope you enjoy the collection!” 

About KAWS

KAWS engages audiences far beyond the museums and galleries in which he regularly exhibits. Over the last two decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He has collaborated extensively with UNIQLO, including by providing designs for the PEACE FOR ALL charity project in 2022, which was a huge worldwide success.


Collaboration Overview 

Launch date: Friday, September 8

Pricing (in Japan): 3 adults’ (unisex) T-shirt designs @ Php 790

2 adults’ (unisex) sweatshirt designs @ Php 1,490

3 kids’ T-shirt designs @ Php 590

2 kids’ sweatshirt designs @ Php 990 

KAWS Art Book @ Php 3,490

Availability: UNIQLO stores around the Philippines and uniqlo.com

Note: Kids’ items only available at stores with kids’ sections, as well as on UNIQLO.com 

Special site: https://www.uniqlo.com/ph/en/contents/feature/kawsut2023/ 

KAWS ART BOOK

Published by Phaidon, the premier global publisher of the creative arts, this is the most comprehensive study on one of contemporary art’s most influential and much-loved forces. The book is the latest addition to Phaidon’s acclaimed Contemporary Artist Series, one that has revolutionized how art is discussed by collaborating with and underpinning the voices of living artists.  



Limited edition shoulder bag gift

Customers simultaneously buying the art book from this collaboration collection will receive a free shoulder bag, while stocks last. The bag features the book’s cover on the front and KAWS’ iconic XX motif embroidered on the back.

Notes: 

Shoulder bag gift limited to one per person buying an art book. 

Art books and shoulder bags available while stocks last. 

General sales of art book scheduled to start on Friday, September 22. Check website of publisher Phaidon Press for details. 


Limited edition sticker gifts

For every purchase of two (2) or more items from the KAWS UT Collection (including the art book) customers will receive a special sticker as a gift.

Notes:

At stores, UNIQLO will offer one free gift sticker for every purchase of two (2) items from this collection. There will be three sticker designs, from which UNIQLO will select randomly. 

Wrapping store facades and Special Displays world with KAWS designs

UNIQLO will wrap the Ginza store on Friday, August 25 with a design featuring iconic KAWS characters. It will also wrap storefronts in New York, Singapore, Thailand, Hong Kong, Taiwan, and elsewhere around the world.

UNIQLO Manila Global Flagship Store will also have a special display for this new UT collection starting this September.


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