#TechPH - Monet Through Modern Eyes: LG Philippines' Digital Innovation at Monet & Friends Alive

LG Philippines is an exhibit partner for the Monet & Friends Alive, a ground-breaking cultural venture. Since January, the exhibition at the BGC Arts Center has enchanted art enthusiasts. This immersive journey into French Impressionism, which is being hosted in the Philippines for the first time brings the eternal beauty of Claude Monet and his contemporaries to life like never before, is a historic occasion.

 


The multi-sensory experience Monet & Friends Alive, developed and produced by Grande Experiences, transports viewers to the colorful 19th century in Europe. The exhibition, which honors more than 150 years of Impressionist art and is organized by the Bonifacio Art Foundation, Inc., promises to be an incredible experience made possible by the generosity of Del Monte Philippines, TicketWorld, LG Philippines, Alveo, and the City Government of Taguig.

 LG Philippines turns the BGC Arts Center into a canvas where the Impressionists' masterworks are not merely seen but felt, thanks to its proficiency in cutting-edge digital display technology. LG keeps innovating after Van Gogh Alive's success, enhancing the visual experience in the Art Studio and lobby with cutting-edge LG digital screens. Visitors are encouraged to immerse themselves in the vivid colors and strong brushstrokes of artists such as Monet, Pissarro, Renoir, C├ęzanne, Degas, and others by use of these screens, which highlight the artworks' minute details and striking hues.

  


The exhibition's immersive technology, set to a powerful classical score, brings the art to life with an incredible application of light, allowing visitors to experience the Impressionists' depictions of modernity, movement, light, and shadow in a dynamic display. Through LG's innovative displays strategically placed in the Art Studio and lobby, the rich tapestry of colors, sounds, and even fragrances envelop the audience, offering a new perspective on the iconic images that have captivated generations.

 

LG TVs provide a clear exhibit virtual tour at the lobby

 

 

LG Philippines managing director Nakhyun Seong expressed his excitement with the new installation, saying "LG Philippines is thrilled to be at the forefront of blending technology with art, making the masterpieces of the Impressionist era accessible in a new and exhilarating way. Our partnership with the Bonifacio Art Foundation, Inc. and Grande Experiences for Monet & Friends Alive exemplifies our commitment to enhancing cultural experiences through technology."

 

Art enthusiasts replicate Monet’s famous ‘The Japanese Footbridge’  through an instructional video played in LG OLED TVs at the Art Studio

The exhibition opened last January 31, 2024, at the BGC Arts Center, Bonifacio Global City, Taguig City, and will run until March 20. Don't miss this chance to witness the breathtaking beauty of French Impressionism come alive, illuminated by LG's unparalleled digital display technology.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.



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