#FinancePH - Pasig City partners with GCash in cashless payments thrust

The QR Ph program will be introduced at the Pasig City Mega Market thanks to a partnership between the City Government of Pasig and GCash, the top e-wallet in the country. As a result, clients will have access to safer and more practical digital payment choices from market merchants, tricycle operators, and drivers.

From left: GCash account manager Jamie Tiu, head of public sector and partnerships Lhen Pavia, head of enterprise and public sector Luigi Reyes, Pasig City Mayor Vico Sotto, district representative Cong. Roman Romulo, City Vice Mayor Dodot Jaworski Jr., and  City Administrator Atty. Jeronimo Manzanero

With this cooperation already established, Pasig City Mega Market's public market vendors and tricycle drivers can effortlessly conduct business with their clients and passengers utilizing the GCash QR. Additionally, GCash offered users weeklong attractive GTreats - Piso Pizza Slice and Piso Halo-Halo - when they made payments using GCash to celebrate this debut.

The partnership was formalized during a recent event that was graced by the key Pasig City government officials namely City Mayor Vico Sotto, City Vice Mayor Dodot Jaworksi, Jr., Congressman Roman Romulo, City Councilor Simon Romulo Tantoco, City Councilor and Chairman of the committee on Market Rosalio Martires, City Administrator Atty. Jeronimo Manzanero, officer-in-charge, Pasig Public Market Administration Joseph Vincent Pastor Molina, and officer-in-charge, Management Information Systems Office John Carlo Fatallo. They were also joined by representatives from the GCash team namely Head of Enterprise and Public Sector Luigi Reyes, Cluster Head of Public Sector and Partnerships Cathlyn Pavia, Team Lead for LGU Rose Abarquez, and Account Manager Jamie Tiu.

“The local government of Pasig is very happy to enter into this MOA (memorandum of agreement) with you. Siguro sasamantalahin ko na rin ‘yung pagkakataon to make sure that we are all on the same page. Tayo po ay tungo sa digitalization, tayo po ay tungo po sa smart city model,” Sotto said.

In accordance with the PalengQR PH program of the BSP and DILG, GCash is eager to forge further partnerships with other LGUs in addition to the one with Pasig City.

The Department of the Interior and Local Government (DILG) and Bangko Sentral ng Pilipinas (BSP) introduced Paleng-QR Ph in June 2022 to encourage cashless QR transactions among market vendors, local shops, and tricycle drivers to further develop the nation's digital payments ecosystem.

With its vision of pushing “Finance for All,” GCash is constantly on the lookout for more opportunities to empower more Filipinos, especially the unbanked sector all over the region and to push for the acceptance of digital payments among market vendors, community shopkeepers, tricycle operators, and drivers in all cities and municipalities in the Philippines.

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