#TechPH - Kingston Technology Tops List of Supplier Channel SSD Shipments in 2022

According to Kingston Technology, a global leader in memory goods and technological solutions, the channel's SSD market share ranked first by the end of 2022. Despite a YoY fall in global client SSD demand, end market elasticity and diversity, driven by ongoing ASP declines, contributed to support strong demand for Kingston's premium SSD solutions.

The increased performance of Kingston's SSD segment is the result of the company delivering goods across categories that are packed with strength to empower people. For those mainstream consumers looking for cutting edge performance for their daily use, Kingston developed the NV2 PCIe 4.0 NVMe SSD. Kingston introduced the KC3000 PCIe 4.0 NVMe M.2 SSD and the FURY Renegade PCIe 4.0 NVMe M.2 SSD for all the extreme gamers seeking limitless performance on the battleground with an immersive gaming experience, respectively, to tap the ever-evolving segment of high-performance users looking to push boundaries.

According to market share data from analyst research firm TRENDFOCUS, Kingston was the top SSD vendor in the channel in 2022, shipping 22 million client SSDs and holding a 24% market share. Despite persisting macro problems, Kingston's client SSD market share increased to a remarkable 28.4% in the channel in just the third quarter.

TRENDFOCUS reports that the total client SSD unit market experienced a 15% YoY decline in 2022, a dramatic reversal from the robust 2021 that was fueled by strong pandemic-driven PC demand. The effect on PC demand was severe, with notebook and desktop PC units falling by 13% YoY, almost at identical percentage rates. Although client PCs saw a decline, the rapid adoption of solid-state drives by clients were largely due to module pricing falling to an all-time low. Many of the PCs purchased during the early days of the pandemic will enter an upgrade or replacement cycle which will further boost system demand.

In 2022, single-drive SSD attach rates on desktop PCs reached 75% and are forecasted to hit 90% by the end of 2023 given Microsoft’s mandate to phase out HDDs as primary PC storage in the second half of next year with only a small number of HDD-enabled systems shipping. This will continue to fuel growth opportunities into 2024,” said Don Jeanette, vice president, TRENDFOCUS.

 “The 2022 research findings validate Kingston’s presence and position in the channel SSD market,” said Kingston. “With the performance benefits of SSDs now accessible to more consumers worldwide, Kingston’s market share will continue to grow as we solidify our product portfolio with strong NVMe offerings as well as legacy SATA solutions optimized for notebooks and desktop. We are proud to bring in a wide array of product portfolio like the NV2 SSD for mainstream users, KC3000 SSD for high-performance users, and Kingston Renegade SSD for extreme gamers. It takes an entire team to accomplish this feat and we thank and share our success with our partners, vendors, and customers.”

For more information visit kingston.com.

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