#CulturePH - Pocketful of Sunshine: Inspiration through flight, photography

SM Cares recently supported the Angeles City Flying Club's (ACFC) event "Pocketful of Sunshine," which provided the kids with a full day of enjoyable activities, and as a result, helped bring smiles to 31 children patients suffering from cancer and other chronic conditions. The occasion took place on March 19 at the Woodland Airpark base of the Angeles City Flying Club in Magalang, Pampanga.

The Angeles City Flying Club, a non-profit flying club and school founded in 1993 with the goal of promoting recreational ultralight flight among Filipinos, served as the project's leader. It was sponsored by SM Cares and featured volunteers from Fujifilm Philippines' volunteer photographers, the UP Aviation Society, and the photography advocacy group FOTOKLASE, among other groups.

All of the participants were from the Kythe Foundation, a non-profit whose goal is to improve the quality of life for hospitalized children with cancer and other chronic illnesses. Activities included ultralight and Cessna plane flying together with trained pilots, treasure hunting, kite flying, arts and crafts, and a candy drop on the runway. 

In previous years, the ACFC together with the late Adphoto, Inc. founder and ACFC member John Chua held similar projects to share their love for aviation with children who are disadvantaged. A professional photographer himself, Chua also began his advocacy Photography with a Difference in 2010 with SM Cares as a partner, as a way to inspire people with disabilities through photography. Chua’s advocacy aligns with SM Cares’ advocacy of uplifting the lives of persons with disabilities, and after every successful program, a Photography with a Difference exhibit happens in a nearby SM mall.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Aside from the company's Program on Children and Youth, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, PWDs, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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