#CulturePH - Lazada Philippines Introduces Membership Exclusives for Platinum Members

Lazada, the leading eCommerce platform in Southeast Asia, announces the latest enhancement to its Membership Program for Platinum members in the Philippines, featuring more than 60 premium brand partners refreshed monthly, offering exclusive discounts and curated deals throughout February. 

Launched in Q4 2025, Lazada's Membership Program was designed to reward its most loyal customers with personalized perks, exclusive access to premium products, and curated offers from top brands. Building on this commitment, Lazada Philippines continues to expand its roster of participating brands each month, ensuring high-tier members enjoy a constantly refreshed, elevated shopping experience. 

Monthly Refresh of Brand Partners, Higher Discounts 

This February, Platinum members can unlock exclusive discounts from more than 60 top-tier brand partners across fashion, beauty, home essentials, tech, and more. With the brand lineup refreshed monthly, members can look forward to new discoveries, fresh offers, and exclusive access that evolve with their shopping needs. 

"These monthly brand refreshes reflect our commitment to keeping the Membership Program dynamic and rewarding," said Pauline Castro, Head of User Product Operations at Lazada Philippines. "By regularly introducing new brand partners, we're able to offer our high-tier members fresh value and exclusive opportunities that truly elevate their shopping experience." 

A Personalized, Elevated Experience for Platinum Members 

This initiative is more than just a sale – it’s a celebration of loyalty. Platinum members will be able to enjoy tailored rewards and unique opportunities to engage with their favorite brands such as Samsung, Dyson, Delsey, Crocs, NIVEA, Nestle, Chef's Classic, Joyce & Diana, and Omni. The program not only provides financial benefits through exclusive discounts but also creates an elevated shopping journey that reflects the members’ premium status within the Lazada ecosystem. 

"With Lazada Platinum, we’re doubling down on value. Members get access to deeper deals, exclusive benefits, and savings that go beyond what’s available on the platform," Castro added. “It’s about rewarding loyalty with real value, not just more discounts, and creating a smarter way to shop on Lazada.” 

How It Works 

Platinum members can access exclusive membership deals by signing in to their Lazada accounts, where the current month’s participating brands and promotions are available on the platform. Select offers are spotlighted weekly, while the full set of membership exclusives remains accessible throughout the month.

Check your Lazada membership and full benefits by opening your Account Profile in the Lazada app.

 

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