#CulturePH - Roslyn Pineda Steps Into a Big New Chapter—And It’s the Kind of Career Glow‑Up We Love to See
There’s something deeply inspiring about watching someone step confidently into a moment they’ve clearly been building toward for years. That’s exactly what came to mind when I learned that Roslyn Pineda has just been named President of Sony Music Publishing Asia—a role that places her right at the heart of one of the world’s most creatively charged regions.
What I love about Roslyn’s story is how beautifully it mirrors the unpredictable, wonderfully messy journey so many of us take in our own careers. She began in marketing at Unilever, moved into the bustling music world back in 2001, and from there just kept growing, shifting, evolving. If you’ve ever worked in a job that felt more like a calling than a paycheck, you’ll get it. Her path isn’t a straight line—it’s a lived‑in one, filled with leap‑of‑faith moments and the kind of bold decisions that quietly build a legacy.
And now? She’s taking on the responsibility of overseeing creative and business operations across Asia for Sony Music Publishing. It’s a huge job—one that spans multiple territories, countless relationships, and an entire ecosystem of songwriters whose voices help shape the emotional soundtrack of daily life. She’ll be based in Hong Kong, working closely with global leaders like Guy Henderson and Jon Platt. But what struck me most is how she describes her vision: energetic, collaborative, and centered on amplifying the voices of creators. There’s a warmth in that intent, a kind of “we’re in this together” energy.
Of course, chapters don’t open without another gently coming to a close. Carol Ng, who has led SMP Asia with decades of experience and steady, thoughtful leadership, will be stepping into retirement soon. Her journey has spanned everything from finance to major regional expansions—Jakarta, Bangkok, and soon Manila. It’s the kind of career that leaves footprints. And I loved reading her reminder that “there is a time for everything.” It feels like a soft nudge to all of us to honor our seasons, whether they’re about building something new or allowing ourselves to rest.
As for Roslyn, her track record already reads like a highlight reel—working both in the Philippines and Hong Kong, collaborating with artists ranging from John Mayer to F4 to Alicia Keys, helping reopen Sony Music Philippines, signing beloved acts like SB19 and Ben&Ben, even leading the acquisition of the massive ABS-CBN music catalog. She was named Billboard Philippines’ first-ever Music Industry Executive of the Year in 2025, and honestly, this new role feels like a natural, triumphant next step.
There’s something invigorating about moments like these—when someone’s passion meets opportunity at just the right time. It reminds us that careers don’t just happen; they’re built, nurtured, stretched, and redefined along the way. And watching someone step into their moment? It always sparks a little something in the rest of us, too.
Here’s to Roslyn, to Carol, and to everyone out there navigating their own big, brave transitions. May your next chapter be exactly what you’ve been preparing for—even if you didn’t know it.
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