#CulturePH - Bring joy to underprivileged children this 12.12 with Shopee Bayanihan: Pamaskong Pambata

Shopee's 12.12 Mega Pamasko Sale offers customers a meaningful and fulfilling shopping experience in the true spirit of Christmas. Along with amazing offers like free shipping with no minimum purchase requirement, daily 15% off coupons, exclusive brand deals, and more, Shopee also invites customers to participate in Shopee Bayanihan: Pamaskong Pambata this Christmas to help children in need all over the nation.


Users can purchase donation vouchers from Shopee's affiliated charities between December 1 and 31 in order to cheer up and outfit families with necessities for Christmas. This year, the initiative has expanded to support 21 charity partners across a wide variety of sectors, allowing users to donate to the cause that's closest to their hearts, be it providing daily essentials to children and families in need, equipping underprivileged children with basic school supplies, and more. 

Charity partners for this year’s Pamaskong Pambata include AHA Learning Center, Aral Pinoy, Childhope Philippines Foundation, MovEd Foundation, Solar Hope, Yellow Boat of Hope Foundation, Nature Kids of Siargao, The Storytelling Project, GMA Kapuso Foundation, Gawad Kalinga, Kapwa Ko, Mahal Ko, UNICEF, Caritas Manila, Inc., Virlanie Foundation, World Vision, Teach for the Philippines, Make A Wish Philippines, ABS-CBN Foundation, Inc., PHAP Cares, Foundation, Inc., Good Neighbors, and Fairplay for All Foundation. 

Martin Yu, Director at Shopee Philippines, shared “We believe that the youth will shape the future of our country. We understand the need to provide them with the necessary tools and opportunities to help them grow, which is why we choose to maximize our platform and resources to offer them the support they need. We are glad to continue our long-term partnership with local charities, as well as extend our support to new organizations, in our continued effort to provide support for children in need.  I hope that during this season of giving, Filipinos can come together with Shopee to support these children in need and help spread the festive spirit.” 

Users can donate to partner charities of their choice by following these simple steps:

1. Search “Bayanihan” in the Shopee app and tap on the Pamaskong Pambata banner.

2. Click on one of Shopee’s partner charities.

3. Select the donation voucher you wish to purchase and add to your cart.

4. Complete purchase by paying through card payment, online banking, or ShopeePay. 


As you shop and give back this Christmas, Shopee is also giving you a chance to take home amazing prizes to make your holidays brighter. With Shopee’s Shop to Win Gold promo, you can win either a gold bar, a year’s worth of groceries from P&G Home Care, P&G Beauty, Pampers, Olay, Ariel, Head & Shoulders, & Frito-Lay, or subsidy for a year’s worth of electricity. Just claim your Golden Ticket after every purchase until December 12 for a chance to win. Tune in to Shopee Live on December 13 to find out if you will be one of the 12 lucky winners to take home gold or a year-long supply of groceries or electricity!


Foster the spirit of giving this Christmas with Shopee’s year-end festivities. Win gold, help those in need, and experience holiday shopping like no other this 12.12 Mega Pamasko Sale. Download the Shopee app from leading app stores and visit https://shopee.ph/m/12-12 for more details. 


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