#CulturePH - Sony Music Entertainment Philippines gives back this holiday season to Charity Rise Against Hunger with ‘Season of Giving’ Campaign
In order to aid disadvantaged communities in the Philippines that are suffering from food poverty and whose circumstances have been made worse by the COVID-19 outbreak, Sony Music Entertainment Philippines and singer-songwriter Hazel Faith have joined with the nonprofit Rise Against Hunger.
This is a result of Sony Music Group's (SMG) worldwide "Season of Giving" program, in which the organization and its artists are supporting each local community where SMG does business. SMG is sponsoring groups all throughout the world that work to help those who are hungry, homeless, or refugees, as well as music industry assistance and educational initiatives for areas affected by the COVID-19 pandemic.
This also follows the support provided through Sony Music Group’s Global Social Justice Fund, to move the needle in broadening opportunities for underserved communities worldwide. In October, the company partnered with SPARK! Philippines to champion young women’s rights through music and film.
Beginning in the month of November, the Season of Giving program saw SMG committing sizeable amounts in each territory where the Company conducts business: Africa, Asia, Australia/New Zealand, Canada, Continental Europe, Latin America, United Kingdom, and the United States.
Since its beginnings in 2014, Rise Against Hunger Philippines has packaged over 543 million meals for vulnerable individuals across 78 countries, including over 7 million meals for people in the Philippines. With the funding from Sony Music Group, the organization will be able to reach 1.5 million people in communities most impacted by the COVID-19 pandemic, through the distribution of donated food items and relief packs to hungry households.
Jose Mariano Fleras, Executive Director, Rise Against Hunger Philippines, said, “COVID-19 has only worsened the hunger situation in the Philippines by costing people their livelihoods and making it more difficult for resources to reach those who really need them. We have unfortunately seen an additional four million households in the Philippines impacted because of the pandemic.”
“Through this partnership with Sony Music Group, we are in a stronger position to provide aid to vulnerable communities and double down on our outreach operations to address food and nutrition insecurity nationwide.”
As part of efforts to reach these communities, singer-songwriter Hazel Faith also partnered with the organization through a day of volunteering and performances for its beneficiaries. Hazel Faith is part of Sony Music Philippines’ Christian label WATERWALK RECORDS, which brings fresh Christian music infused with pop influences from faith-based artists to the new, streaming generation.
Hazel Faith said, “Food insecurity continues to plague many across the Philippines, and it is inspiring to see what organizations like Rise Against Hunger are doing to alleviate this problem. I'm grateful for the opportunity to perform for the beneficiaries of the program today, and proud to be part of a label that continues to give back to those in need this holiday season.”
In speaking of the seasonal initiative, Towalame Austin, Executive Vice President, Philanthropy and Social Impact, Sony Music Group, said, “Globally, SMG is committed to supporting local communities throughout the year. For the holiday season, we wanted to bring extra support and relief aid to those in need and dedicate our efforts to more than three million people worldwide. We’re grateful to our artists and international partner organizations who work on-the-ground to provide direct assistance to their neighbors.”
In addition to Hazel Faith, notable artists and songwriters who volunteered with partner organizations in their communities during a series of in-person events include India Shawn (Epic Records), Tyler Shaw (SME Canada), NOBITA (SME Philippines), Kobie Dee (SMP Australia), Tom Wilson (SMP Canada).
This campaign represents the Company’s ongoing philanthropic commitment to forge partnerships and support communities that need it most, inside and outside the music industry. For ‘Season of Giving’, every global organization selected to receive funding was determined by a group of global stakeholders including our internal task forces, legal and public policy teams. Learn more about SMG’s giving approach here.
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