#FitnessPH - A New Chapter in Health: Novo Nordisk and MedGrocer Join Forces to Transform Obesity Care in the Philippines

In a bold move toward reshaping how Filipinos manage chronic health conditions, global healthcare leader Novo Nordisk has teamed up with local digital health pioneer MedGrocer to launch ForwardMG—the country’s first cardiometabolic-focused ePharmacy. This innovative platform is designed to support individuals living with obesity and other chronic diseases by offering a more holistic, accessible, and compassionate approach to care.

📸 In the photo: Geraldine Perez (Novo Nordisk Philippines), Wei Sun (Novo Nordisk Philippines), Germaine Kaw (MedGrocer), and Raphael Santos (MedGrocer) celebrate the launch of ForwardMG.

What makes ForwardMG stand out? It’s not just about prescriptions—it’s about people. The platform brings together doctors, medicines, nutritionists, and mental health professionals into one seamless experience. Whether you're navigating a new diagnosis or managing a long-term condition, ForwardMG is built to meet you where you are, both physically and emotionally.

MedGrocer already reaches over a million Filipinos annually with its tech-enabled healthcare services. This partnership with Novo Nordisk, known for its scientific leadership and commitment to chronic disease care, marks a significant step forward in making quality healthcare more inclusive and less intimidating.

The initiative also ties into Novo Nordisk’s Truth About Weight campaign, which aims to break down stigma and promote science-based understanding of obesity. It’s a reminder that health journeys are deeply personal—and that everyone deserves support grounded in empathy and expertise.

 

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