#FoodPH - How Jollibee’s Sweet Fest Turned Dessert Into a Holiday Adventure

There’s something magical about the holidays in the Philippines. The twinkling lights, the carols echoing from every corner, and, of course, the food that brings everyone together. But this year, Jollibee decided to dial up the sweetness and give us a reason to celebrate even before the noche buena feast.

Picture this: you walk into The Dessert Museum, and suddenly, you’re not just in a place filled with Instagram-worthy backdrops—you’re in the middle of Jollibee’s Sweet Fest. It’s not your usual press event. It’s a playground for anyone who believes dessert should be fun, festive, and a little bit extra.

Jollibee rolled out a lineup that’s basically a love letter to anyone who’s ever craved a treat after a long day. I’m talking about their new Iced Vanilla Coffee, Iced Caramel Coffee, Iced Vanilla Float, Iced Caramel Float, and the Rocky Road Sundae made with KITKAT®. Each one is a little celebration in a cup (or a bowl), layered with flavors that make you want to slow down and savor every bite—or sip.

The best part? These treats aren’t just about taste. They’re about capturing that giddy, can’t-wait-for-Christmas feeling we all know so well. Pamie Cruz, Jollibee’s Marketing Director, put it perfectly: these new creations are meant to bring a sweeter way to celebrate the season. And honestly, who wouldn’t want a little more joy in their day, especially when it comes in the form of coffee and ice cream?

What I love most is how accessible these treats are. Starting at just PHP 60, you don’t need to wait for a special occasion to indulge. Whether you’re grabbing a quick pick-me-up on your way to work, treating yourself after a tough meeting, or just looking for an excuse to hang out with friends, Jollibee’s new lineup is ready to deliver holiday cheer—literally, since you can order for dine-in, take-out, drive-thru, or delivery.

So, if you’re looking for a reason to celebrate (or just want to make your day a little sweeter), Jollibee’s Sweet Fest is proof that you don’t have to wait for Christmas Eve to treat yourself. Go ahead—sip, snap a photo, and savor the season, one cup at a time. 

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