#FoodPH - Steeped in Success: How CHAGEE’s New Leaders Are Brewing a Fresh Chapter for Milk Tea in the Philippines
Milk tea isn’t just a drink—it’s a whole vibe. It’s the sweet treat you grab after a long day, the companion for late-night study sessions, and sometimes, the reason you and your friends finally meet up in person. So when a brand like CHAGEE, known for blending tradition with a modern twist, marks a milestone, it’s worth raising your cup.
This November, CHAGEE is celebrating its 8th global anniversary, and the Philippines is right in the spotlight. But it’s not just about the years—they’re making bold moves by welcoming two industry heavyweights to lead the local team. Meet Christopher “Sonny” Tiong, the new Country General Manager, and Oliver “Ollie” Rabatan, stepping in as Deputy General Manager.
Sonny’s name might ring a bell if you’ve ever enjoyed a box of Krispy Kreme doughnuts, a Jamba Juice smoothie, or a classic Pancake House breakfast. He’s spent years behind the scenes, making sure these brands deliver the kind of experience that keeps us coming back for more. Now, he’s bringing that same energy to CHAGEE, focusing on making every store visit feel special and every cup up to their premium standards.
Ollie, on the other hand, is a marketing whiz with nearly two decades at McDonald’s under his belt. He’s the guy behind some of those campaigns you still remember—think “McSavers Mix & Match” and the McDonald’s App that made ordering fries way too easy. Ollie’s all about understanding what makes us tick and turning those insights into experiences that stick.
Together, Sonny and Ollie are steering CHAGEE toward a future that’s all about connection, creativity, and community. Their vision? To make CHAGEE not just a place for great milk tea, but a brand that feels like part of your everyday story—whether you’re catching up with friends, taking a break from work, or just treating yourself.
What’s exciting is how CHAGEE continues to blend heritage with innovation. Their drinks are crafted from whole tea leaves, focusing on both flavor and health, and their stores are popping up everywhere—over 7,000 worldwide, with the Philippines joining a family that stretches across Asia.
As CHAGEE enters this new chapter, it’s clear they’re not just serving drinks—they’re building moments and memories, one cup at a time. So next time you’re craving something refreshing, you might just find yourself sipping on a little bit of CHAGEE’s story.
Stay tuned for more updates as CHAGEE continues to grow and redefine what milk tea means for Filipinos. Here’s to new beginnings, familiar flavors, and the people who make every cup count.
Comments
Post a Comment