#CulturePH - Sharmaine Rodriguez Shines as the New Face of Hailey’s “Bright. Fresh. Confident.” Campaign

Content creator and lifestyle influencer Sharmaine Rodriguez is bringing her signature glow to Hailey’s Tawas Powder, stepping in as the newest brand ambassador for the “Bright. Fresh. Confident.” campaign. Known for her authentic voice and relatable lifestyle tips, Sharmaine perfectly embodies Hailey’s promise: simple, natural, and effective care that every Filipino can count on.

Whether she’s rushing to a shoot or sharing everyday hacks with her followers, Sharmaine relies on Hailey’s for all‑day freshness and confidence. “I’ve always believed that confidence starts with feeling fresh,” she shares. “Hailey’s has been a staple because it’s simple, natural, and it works. I’m so excited for everyone to try the new Brightening variant—it’s a game‑changer!”

The Power of Pure Tawas, Now with Brightening

Hailey’s has long been trusted for its 100% Pure Tawas, a natural essential that delivers superior odor protection without harsh chemicals. With the launch of the new Brightening Tawas Powder, users can now enjoy the dual benefit of staying fresh while gently improving skin tone.

Variants to fit every lifestyle:

• Brightening (New!) — Infused with skin‑loving ingredients to help brighten underarms while keeping you protected.
• Soft & Scented — A light floral fragrance for everyday freshness.
• Mentholated — Cooling comfort, perfect for the tropical Philippine heat.
• Unscented — The classic choice for sensitive skin or those who prefer no fragrance.

Affordable Confidence for All

Hailey’s continues to champion accessible hygiene, targeting Class C, D, and E consumers with products that combine quality and affordability. Sharmaine’s partnership with Rhodesian Sales Corp. also extends to her ambassador roles for Guyasteen and Kuchi Pearl, reinforcing her commitment to brands that celebrate natural beauty and wellness.

Hailey’s is a flagship brand under Rhodesian Sales Corp., specializing in pure Tawas products designed to give Filipinos the confidence to face the day. With a focus on purity, efficacy, and affordability, Hailey’s has become a household name in natural protection.

For more information about Hailey’s Tawas Powder and upcoming campaign activities, follow Hailey’s on social media or visit your nearest retail store.

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