#CulturePH - The Come Up: Behind BINI’s Global Rise on Spotify
BINI has joined Spotify's The Come Up as the first Southeast Asian act featured in the series, which tracks the milestones behind an artist’s rise on Spotify. BINI brings a distinctly P-Pop story where in the last week of April alone, BINI's daily streams grew 2.5 times in a single day.
Even before their official debut, Da Coconut Nut was already reaching listeners on Spotify. Lagi landed them on the cover of Spotify’s P-Pop On The Rise - opening their music to new audiences through playlist discovery. Pantropiko gained traction from Viral Hits Philippines before moving to Hot Hits Philippines. Their feel-good track Salamin, Salamin and diary-inspired EP Talaarawan took over Tatak Pinoy.
Spotify
backed BINI early. The group joined RADAR Philippines in 2022, Spotify's global
music program for emerging artists, and returned in 2023 and 2024 as their
audience grew beyond the Philippines. Alongside their music, Podcast Ng Mga
Walang Jowa, exclusively on Spotify, gave Blooms a closer look at the
group, deepening the connection with fans at home as their profile grew
globally.
As BINI’s popularity surged locally, their music also began finding audiences outside the Philippines. Cherry On Top, their first global single, also reached Spotify playlists across Southeast Asia, the US, Canada, and the UAE.
“We’ve grown so much over
the years because of everyone who has supported us, from our Blooms who’ve been
with us since day one to listeners who are hearing our music for the first
time. Every stream and every connection means so much to us. Spotify has been a
huge part of that journey, giving us a space to stay connected with listeners
wherever they are while giving us a platform to share more of Filipino music
with the world,” shares BINI.
BINI's inclusion in The Come Up, places them alongside global artists including KATSEYE, Olivia Dean, and sombr, as the first act from Southeast Asia featured in the series.
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