#CulturePH - PLDT Enterprise Supports S.P. Madrid’s Operational Expansion to Meet Growing Financial Sector Demand
S.P. Madrid Corporation (S.P. Madrid), one of the Philippines’ leading technology-enabled credit recovery and financial servicing providers supporting banks and financial institutions, is expanding its nationwide operations through its partnership with PLDT Enterprise. The collaboration enables S.P. Madrid to leverage Smart’s reliable mobile connectivity to support the growing deployment of field operations while strengthening data security across the enterprise.
With nearly 3,000 employees across the Philippines, Singapore, and the UAE, S.P. Madrid partners with the country’s largest banks to deliver digital, call, field, repossession, and legal recovery services backed by technology and more than two decades of industry experience. Supporting operations across 18 branches nationwide, the company relies on real-time communication to coordinate teams, improve responsiveness, and maintain service continuity.
PLDT Enterprise and S.P.
Madrid Corporation formalize their partnership to support secure and scalable operations
for the financial sector. (L–R): Jecyn Chua-Teng, Vice President and Head of
Key Industries Group, PLDT Enterprise; Viboy Genuino, President and CEO, ePLDT
and VITRO Inc., and Head of Key Industries Group, PLDT Enterprise; Blums
Pineda, Senior Vice President and Head of Enterprise Business Group, PLDT
Enterprise; Ian Madrid, CEO, S.P. Madrid; Jean Madrid, Deputy CEO, S.P. Madrid;
and Atty. Nicolina Madrid, Executive Head of Legal Collections, S.P. Madrid.
As financial institutions navigate rising credit demand, portfolio expansion, and increasing pressure to maintain healthy recovery performance, the need for reliable and secure operational infrastructure has become more critical. Through this partnership, PLDT Enterprise provides Smart Postpaid Plans bundled with devices, equipping S.P. Madrid’s field teams with dependable connectivity on Smart’s resilient nationwide network.
“Field teams are at the frontlines of service
delivery, especially in industries that rely on timely engagement and
coordination,” said Blums Pineda, Senior Vice President and Head of Enterprise
Business Group at PLDT Enterprise. “Through our partnership with S.P. Madrid,
we are supporting their operations with mobile solutions that help keep teams
connected in real time while laying the foundation for more secure and
resilient operations as their needs evolve.”
Supporting Scalable and
Secure Operations
S.P. Madrid plays an important role in the
broader financial ecosystem by helping institutions manage customer engagement
and recovery processes through efficient and ethical practices. As the company
continues to expand, maintaining secure, reliable communication across its
workforce remains essential to sustaining operational efficiency, customer
trust, and service quality.
Ian Madrid, CEO of S.P. Madrid, highlighted the role of
connectivity and security in enabling responsible growth.
“As financial institutions face increasing pressure to maintain
healthy portfolios while protecting customer trust, secure and reliable field
connectivity becomes essential. Through our partnership with PLDT Enterprise,
we are strengthening both operational responsiveness and data security—critical
foundations as we continue to scale responsibly.”
Beyond mobile connectivity, the partnership
opens opportunities for S.P. Madrid to further strengthen operations through a
broader suite of solutions from PLDT Enterprise, including mobile device
management, messaging platforms, connectivity, multi-cloud, cybersecurity, and
data center services. These capabilities support S.P. Madrid’s evolving needs
around scalability, data protection, compliance, and digital resilience.
Enabling Continued Growth
The collaboration highlights PLDT Enterprise’s
unified ecosystem, integrating fixed and wireless connectivity, ICT and data
center solutions, innovative platforms, and global network capacity across the
PLDT Group. This enables organizations to build more resilient, secure, and
scalable operations.
As S.P. Madrid continues to grow, the
partnership reflects a shared commitment to reliability, operational
excellence, and long-term enablement. Through this collaboration, PLDT
Enterprise reinforces its role as a trusted technology partner helping businesses
improve efficiency, strengthen infrastructure, and sustain growth.
To learn more about PLDT
Enterprise’s solutions, visit: pldtenterprise.com.
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