#CulturePH - A Decade and a Half of Freshness: Orange Magazine's Anniversary

 Orange Magazine PH is celebrating a remarkable milestone this July—its 15th anniversary. Since its inception in 2010, the magazine has transformed from a bold vision into a dynamic and influential digital hub, showcasing impressive growth in the ever-evolving media landscape.

Founded by Jessie Bunyi Villanueva, affectionately known as Jeman, Orange Magazine was born from a deep passion for magazines and a keen understanding of the internet's potential. Jeman, a former tabloid correspondent and promotions coordinator for print publications, saw an opportunity to redefine media. He envisioned a platform where he could share diverse information without constraints, and thus, Orange Magazine came to life.

The name "Orange" was chosen to symbolize content that is always fresh, relevant, and true. Jeman explains that orange is the color of dawn, representing a new day and a fresh start. This philosophy guided the magazine's early focus on the hottest fashion, newest trends, and coolest entertainment personalities.

Jeman's decision to go digital was strategic and forward-thinking. He recognized that internet content was the new media, offering greater accessibility to readers and easier opportunities for sponsorship and advertising. Orange Magazine aimed to reach everyone who knows how to use the internet, maintaining content integrity and avoiding explicit material to cater to a diverse audience, including teens.

From the outset, Orange Magazine quickly garnered attention, featuring a remarkable array of local and international personalities. This impressive roster includes K-Pop groups like One Way, 2AM, and Jay Park; global acts such as Westlife, 30 Seconds To Mars, Bruno Mars, and Melanie Chisholm (a.k.a. Sporty Spice); and prominent Filipino figures like Christian Bautista, Anne Curtis-Smith, Jessa Zaragoza, Gloc-9, Glaiza De Castro, Rhian Ramos, The Itchyworms, the Philippine Azkals members, Rea Anicoche Tan of Beautederm Corporation, and Senator Gringo Honasan, among many others.

To date, Orange Magazine has recorded 7.3 million reach on Facebook, 3.8 million reach on TikTok, 1.8 million reach on Instagram, and 41.2 million views on YouTube. This success is fueled by a commitment to interesting content and engaging contests for its loyal followers.

Beyond Jeman, who serves as online publisher and editor-in-chief, the magazine's continued growth is significantly attributed to its dynamic team that ensures Orange Magazine consistently delivers relevant and compelling content. This collaborative spirit has driven its success.

Kister Morata, Jeman’s business partner and content creator, reflects on his journey with Orange Magazine: "Looking back, I first connected with Orange Magazine by covering their events. Now, thanks to them, I’ve worked with my dream brands and traveled overseas; it’s been nothing short of a blessing. Jeman built a strong foundation, but the continuous evolution of Orange Magazine has been a collective effort; It’s inspiring to be part of a platform that never stops adapting and growing."

Under Jeman’s lead, Team Orange is always looking for innovative ways to engage their audience, whether it's through new social media formats or interactive features. Sharmaine Rodriguez, another team member and content creator, shares her experience: "When I joined, I was immediately struck by the energy and openness to new ideas. It's a place where you can truly contribute to shaping the narrative, and seeing our work resonate with thousands of readers is incredibly rewarding."

As Orange Magazine celebrates its 15th anniversary, it stands as a testament to pioneering digital media in the Philippines. The online magazine remains committed to its founding principles of freshness, relevance, and truth, looking ahead to further innovation and continued engagement with its ever-expanding readership.

The 15th anniversary celebration was a fun-filled and rewarding party held at Timezone in Ayala Malls Feliz on July 1, 2025. Numerous bloggers, vloggers, and content creators attended the event to share in Orange Magazine’s success and express their continuous support for the platform. The celebration highlighted how Orange Magazine has established a tight-knit community within the online industry.

Guests enjoyed activities, prizes, and the opportunity to network and form collaborations, further creating fresh, engaging content—qualities that have made Orange Magazine a trailblazer in the field.

Orange Magazine extends its gratitude to the following sponsors: Timezone Philippines, PLDT Home, Home Credit PH, Xiaomi Philippines, POCO, ALPAS Consultancy, Marie France, Facial Care Centre, Svenson, Tai Chi Rub & VCO Liniments, Doggies Choice, Cebu Pacific Air, Maya, HONOR Philippines, OPPO, Solaire Resort Entertainment City, Solaire Resort North, SKECHERS, Our Home, HOTEL 101 Manila, The Ascott Limited, Citadines Benavidez Makati, Citadines Bay City Manila, Citadines Roces Quezon City, Klued, Primer Group of Companies, Seda Manila Bay, Bell-Kenz Pharma Inc., Luminisce, Landco Pacific, Landco Lifestyle Ventures, AirAsia Philippines, RLC Residences, EON Public Relations, TikTok Shop Philippines, Mega Prime Foods, Winford Resort & Casino Manila, Redlion Private Pool Resort, Ripple8, Jollibee, Launch & Meet, Grupo Agatep, Mang Inasal, Angel's Pizza, A-List & Partners Consulting Group Inc., Diana Stalder, Spark It Philippines, Joy-Nostalg Hotel & Suites, foodpanda, Potato Corner, BRIDGES PR, Visual Scape, JisuLife, Fifth Gear Ads and Activations Inc., KLOOK, SM Investments, SM Supermalls, Beautéderm Corporation, Narr8 PH Creative Communications, Centaur Marketing, SAFC, Uniquecorn Strategies, DermoRepubliq., ANKO, FuentesManila Public Relations, Buensalido and Associates Public Relations, Axcess PR & Communications, Power Mac Center, Ana Manansala Consultancy Services, ROMA, CATPR Inc., BREVILLE, Better Mondays PR, Conrad Manila, Newport World Resorts, Hilton Manila, Holiday Inn Express Manila, Maria Clara Sangria, Novotel Manila Araneta City, Ibis Styles Araneta City, Whip PR & Communications, ArdentComm, BrandComm, eggshell, McDonald’s, Pascual Laboratories, 4610 PR and Integrated Marketing Inc., GCash, BrandPlay, COMCO Mundo League of Enterprises, TARO AOX, Inc., Midea, Canon, TA-FBDI, MSL, EY, OREO, Goldilocks, Megaworld Hotels & Resorts, realme, Corner Magazine PH, Zoobic Safari, The Bistro Group, ODV Creative, Full Circle Communications Inc., JG Superstore, Cherry Philippines, Globe Telecom, Brand_It Consultancy, MG Asia Public Relations, Pix Republik/Reel Republik Studios, Domantay Consulting, Lorem Ipsum Consulting Inc., PRecious Communications, Brilliant Jerk Production, Insight 360 Consultancy Services, Inc., MediaSense, Orange Salon, Agents International, NYOU PH, Meat Plus Café, Tender Bob’s, Fireside, Kettle, PIAA, WSP, Stratworks, TV8 Media, Marriot Hotel Manila, PaperLess PR & Creative Agency, Inc., i55 Talent House Corp., TeamAsia, Mr. Gene Paulo Bautista, Ms. Ruby Asoy Lebajo, Mr. Jeff Saw, Ms. Marjorie Pineda-Uy, Mr. Jonel Uy, and Mr. Harold Uy.

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