#CulturePH - RLC Residences Tops the List for Future Homebuyers—Here’s Why It Matters
In a market filled with choices, one name is standing out for Filipino home seekers: RLC Residences. According to a recent Kantar study, this residential brand has earned the highest purchase intent among condo buyers planning to invest in the next two to three years. That’s not just a win—it’s a reflection of what today’s homeowners truly value.
The study surveyed over 1,000 property seekers across Metro Manila, key areas in Luzon, and Cebu. These are people actively looking to buy a condo soon—and RLC Residences came out on top in both brand recognition and buyer preference. What’s driving this momentum? A mix of thoughtful design, customer-first service, and a deep understanding of what makes a house feel like home.
A Brand That Listens—and Delivers
From flexible payment terms to digital condo services and responsive customer care, RLC Residences has built a reputation for being more than just a developer. It’s a brand that listens. Buyers associate it with value for money, trusted recommendations from friends and family, and agents who genuinely care.
John Richard Sotelo, Senior VP and GM of RLC Residences, puts it best:
“It reflects our mission to make each homebuying journey feel personal and supported—true to our purpose of serving and delighting every homeowner, every step of the way.”
From Vision to Reality—In Just Four Years
Since its relaunch in 2021, RLC Residences has unified its offerings under one brand and quickly climbed the ranks. By 2022, it was already third in top-of-mind awareness. Fast forward to 2025, and it’s now the most recognized and preferred name in its category.
Karen Cesario, the brand’s Marketing Head, shares:
“When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of.”
Homes That Reflect Modern Living
RLC Residences isn’t just about numbers—it’s about creating spaces that reflect the way people live today. From the premium Le Pont Residences in Bridgetowne to the smart suburban charm of Sierra Valley Gardens in Rizal, each development is designed with purpose. Whether it’s SYNC for young professionals or MIRA for growing families, there’s a home for every lifestyle.
Building More Than Homes
Beyond real estate, RLC Residences is also investing in communities. Its Raising Little Champions initiative, in partnership with IRONKIDS Philippines, supports young athletes and promotes family bonding through sports. It’s a reminder that home is not just a place—it’s where values are nurtured and dreams begin.
A Future Built on Trust
With a growing portfolio, a loyal customer base, and a clear sense of purpose, RLC Residences is redefining what it means to come home. And for many Filipinos, that future is looking brighter than ever.
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