#FitnessPH - HOKA’s 2025 Campaign Reminds Us That Progress Feels Better Together
Running isn’t just about speed or distance—it’s about the people who cheer you on, the crew that shows up rain or shine, and the quiet moments of encouragement that push you forward. That’s the heart of HOKA’s new global brand campaign, “Together, We Fly Higher,” now live in the Philippines.
This isn’t just a tagline—it’s a celebration of community, connection, and the shared joy of movement. Whether you're a seasoned marathoner or someone who just started jogging around the block, HOKA’s message is clear: progress is better when it’s shared.
A Day of Movement and Meaning
To kick off the campaign, HOKA hosted a full-day experience that brought together runners from all walks of life. The morning began with a joint run led by HOKA Run Club and Just Show Up, proving that pace doesn’t matter when purpose is shared. The evening shifted into celebration mode with music from August Wahh and a DJ set by CRWN, creating a vibe that was equal parts chill and inspiring.
Even local cafés joined in—Single Origin offered curated drinks inspired by the HOKA spirit, turning everyday spaces into hubs of connection.
More Than Just Shoes
The campaign builds on HOKA’s FLY HUMAN FLY platform, which encourages people to find joy in movement, no matter their background or experience level. It’s not just about performance—it’s about progress, and the people who help you get there.
Where to Find HOKA in the Philippines
Whether you're shopping in-store or online, HOKA is easy to find. You can visit their standalone stores in Makati, Taguig, Parañaque, Ortigas, and Cavite, or check out retail partners like Foot Locker, Commonwealth, Sole Academy, and Toby’s Sports. Prefer shopping from home? HOKA is also available online via HOKA.com.
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