#CulturePH - Pru Life UK Wins Big Again—Named International Life Insurer of the Year at the 2025 Insurance Asia Awards
In a world where trust and innovation matter more than ever, Pru Life UK continues to lead the way. The company has just clinched its fifth consecutive win as International Life Insurer of the Year – Philippines at the prestigious 2025 Insurance Asia Awards, reaffirming its role as a trailblazer in the country’s insurance industry.
Held annually, the Insurance Asia Awards celebrates companies that go beyond the numbers—those that make a real difference in people’s lives. And for Pru Life UK, that difference is felt in every corner of the country.
A Commitment to Every Filipino
From inclusive insurance plans to tech-driven solutions, Pru Life UK has made it clear: protection should be accessible to all. One standout initiative is PRUTerm Lindungi, the company’s first life protection plan in the Philippines that’s compliant with Islamic laws—an important step toward financial inclusion for diverse communities.
They’ve also expanded their Madrasah programs, introduced cashless payment options, and launched the PRULink Global Tech Navigator Fund, which opens doors for customers to invest in the fast-moving global tech sector.
With over two million lives insured, it’s clear that these efforts are more than just business—they’re about building a safer, more empowered future for Filipinos.
Investing in People, Inside and Out
Beyond customers, Pru Life UK is also focused on its people. The opening of PRUHouse, their new head office, is designed to foster collaboration and a customer-first mindset. With a workforce of over 40,000 professionals and a network of 200+ branches, the company is serious about creating a workplace that supports growth, well-being, and resilience.
Leading with Purpose
Pru Life UK’s impact doesn’t stop at insurance. Their sustainability efforts include educational campaigns and even a comic book that explores how climate change affects mental health and financial stability. It’s a creative and thoughtful way to spark conversations and inspire action.
“We’re honored to receive this recognition once again,” said Kathryn Cajucom, Vice President and Head of Branding and Integrated Marketing Communications. “It’s a reflection of our commitment to serve, protect, and empower Filipinos—today and for generations to come.”
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