#CulturePH - Switch It Up: Why LIFT’s MassKara Challenge Is the Festival Stop You Can’t Miss

Every October, Bacolod’s MassKara Festival transforms the city into a whirlwind of color, music, and pure good vibes. But this year, something new is shaking up the scene—LIFT, the latest drink from Coca-Cola Philippines, is making its festival debut, and it’s bringing a whole new level of fun to Lacson Street.

From October 17 to 19, festival-goers can swing by the LIFT booth and dive into the “Dare to Switch” challenge. It’s not just about sipping something new (though, yes, there are free samples!), but about saying yes to bold experiences and celebrating every side of yourself. Whether you’re rolling deep with your barkada, hanging with your team, or just soaking up the festival solo, the LIFT booth is all about switching up your routine and making memories.

The booth is packed with fast-paced games and challenger activities that’ll get your heart racing and your competitive spirit fired up. Race against the clock, try to beat the high scores, and score exclusive LIFT prizes—because who doesn’t love a little friendly competition? And with interactive mini-games happening all weekend, there’s always something to keep the energy high.

What’s great is that LIFT isn’t just about the games or the prizes—it’s about embracing the festival spirit and daring yourself to try something different. It’s a reminder that sometimes, the best moments happen when you step out of your comfort zone and just go for it.

So, if you’re heading to MassKara, make sure to stop by the LIFT booth on Lacson Street. Take the challenge, grab your free drink, and let yourself get swept up in the celebration. Who knows? You might just discover a new favorite way to switch things up. 

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