#TechPH - Beyond the Connection: How Eastern’s Link VIP Club Is Making Loyalty Feel Like a Lifestyle
Let’s be honest—most of us don’t expect much from our telco providers beyond a reliable connection and maybe a decent customer service hotline. But Eastern Communications is flipping the script, turning loyalty into something you actually want to celebrate. Their Link VIP Club isn’t just another rewards program; it’s a full-on experience that’s making business partnerships feel personal, memorable, and even a little bit glamorous.
This year, Eastern Communications took home major honors at the Asian Experience Awards in Singapore, snagging Brand Experience of the Year and Customer Experience of the Year for their “Partners in Progress” campaign and the Link VIP Club. And it’s easy to see why. Since launching in 2018, the club has grown into a community where B2B partners get exclusive perks, priority support, and invites to events that go way beyond the usual boardroom meetups.
The latest upgrade? The Titanium Tier, launched at the Metropolitan Museum of Manila, is all about next-level benefits—think 24/7 priority care, managed connectivity, access to curated learning sessions, and invites to premium lifestyle events. It’s the kind of membership that makes you feel seen, valued, and genuinely appreciated.
Eastern isn’t just talking the talk. They hosted their first-ever golf tournament for Titanium members, bringing together loyal clients for a day of friendly competition and networking in Laguna. There have been movie premieres (Fantastic Four, anyone?), live performances from Filipino artists, and plenty of opportunities to connect, celebrate, and build real relationships.
What’s refreshing is how Eastern’s clients describe the experience. They rave about the personalized service, the approachable team, and the feeling that their business actually matters. It’s not just about fast connections or reliable tech—it’s about knowing someone’s got your back, whether you’re troubleshooting a network issue or celebrating a company milestone.
The awards and recognition are nice, but the real win is in the feedback from clients who feel like true partners. Eastern Communications is proving that “High Tech, High Touch” isn’t just a slogan—it’s a way of doing business that puts people first, every step of the way.
So, if you’ve ever wished your telco provider would treat you like more than just another account number, Eastern’s Link VIP Club is showing how loyalty can be redefined. It’s about connection, community, and a little bit of VIP magic—making every partnership feel like a win.

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