#CulturePH - World Vision joins Globe’s Hapag Movement to help alleviate hunger

World Vision Development Foundation, a Christian humanitarian organization, has joined Globe of Good's Hapag Movement hunger-relief program, making it the newest member of the ecosystem of partners.


The engagement of World Vision will considerably advance the bigger objective of feeding and empowering 100,000 families or half a million people in the next four years.

The Hapag Movement is a global effort to combat hunger with technology. By bringing together multi-sectoral partners and coordinating local and foreign funds from various sources, it aids in addressing the issues of involuntary hunger and unemployment that impact millions of low-income Filipinos.

World Vision, a global organization committed to enhancing the lives of children and their communities, collaborates with the Ayala Foundation, Caritas Philippines, and Tzu Chi Foundation as part of a comprehensive intervention to help the nation's most disadvantaged families.

Hapag's support for the community includes food distribution programs in the most underprivileged areas, training sessions for micro-entrepreneurship and skill-upgrading, provision of seed money through microlending to kick-start livelihood activities, and access to employment opportunities through partner businesses.

With plans to establish a small grocery store and a meat processing facility, World Vision's livelihood programs for the Hapag Movement specifically focus on financial literacy and capacity-building for the Antique CoMSCA Credit and Cooperative (AnCCC).

It also includes swine dispersal and basket weaving training, as well as the Himaya 2 Fishing Boat Project, which aims to increase the daily income of fishing families in the program area. 

To support, simply download the New GlobeOne app and donate your Rewards points for as low as P1. Just follow these steps

“Our goal is to bring nation-builders together to achieve sustainable and inclusive development by leveraging the power of technology. Beyond supplemental feeding, our collaboration with mobilization partners like World Vision will also provide our beneficiaries with livelihood opportunities to help sustain them long after the program’s roll-out,”
said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

The Hapag Movement is anchored on Globe’s Alagang Globe campaign, focusing on the company’s ecosystem of relevant services and products which enable Filipinos to uplift their lives. 

This is part of Globe’s commitment to leverage technology to make meaningful change in society, aligned with the United Nations Sustainable Development Goals, which highlight the roles of infrastructure and innovation as crucial drivers of economic growth and development under SDG No. 9.

World Vision Resource Development Director Jun Godornes shares, “Tackling the issue of hunger involves more than just the usual supplemental feeding and one-time activities. Interventions should also involve providing livelihood opportunities and capacity-building programs that can help sustain families even after initial interventions.”

He continued, “World Vision believes in nurturing, not just the immediate beneficiary, but also creating a sustainable and holistic program for the whole community. As the famous saying goes: ‘If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.’”

You can also follow the steps below to donate using your GCash app.

Hunger has been a major challenge for Filipinos since the onset of the pandemic.  According to the 1st Quarter 2022 Social Weather Stations Survey, 12.2% or 3.1 million families, or an estimated 15.5 million individuals, regularly experience involuntary hunger. 

This is primarily caused by loss of livelihood, which has affected low-income families’ capability to support their daily needs. The Philippine Statistics Authority’s Labor Force Survey placed the unemployment rate at 5.8% or 2.87 million individuals as of March 2022. 

Globe invites its customers and partners to help put food on the table for every family in need. They may donate via GCash or use their Rewards points to support the movement through the New GlobeOne app.

To learn more about Globe, visit www.globe.com.ph


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