#CulturePH - SM Prime Holdings hold 2022 International Coastal Cleanup together with SM Cares, SM By the Bay

A large number of volunteers joined SM Prime Holdings, SM Cares, and SM By the Bay for the annual International Coastal Cleanup (ICC), highlighting the significance of safeguarding the world's oceans, seas, and other bodies of water. The event took place on September 17 at the SM Mall of Asia Complex's SM By the Bay Central Park in Pasay City.


A total of 2,438 volunteers from various private and public organizations, including students, professionals, and others, participated in this year's ICC. The anticipated 12,158 kg of trash, or 1,613 full trash bags, was successfully collected at the conclusion of the activity.

Among those who graced the event were Climate Change Commission Vice Chairperson Sec. Robert Borje, Department of Environment and Natural Resources - National Capital Region (DENR-NCR) Regional Executive Director Jacqueline A. Caancan, DENR-NCR Regional Executive Director for Technical Services Engr. Ignacio R. Almira, DENR-NCR Regional Strategic Communication and Initiatives Group Head Chris Villarin, DENR-NCR Communication Development Officer II Ariz Abad, SM Investments President and CEO and 2GO Group President and CEO Frederic DyBuncio, SM Prime Holdings Inc. SVP Glenn Ang, SM Supermalls SAVP for Operations Perkin So, SM By the BAY Mall Manager Marie Charlene Claire K. Canoy-Narvasa and PricewaterhouseCoopers (PwC) Philippines’ Markets and Assurance Executive Director Allan Cao.

 

SM By The Bay and SM Cares’ ICC event for this year was done in collaboration with different private and government agencies

The ICC is a yearly global event that encourages individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteers from various sectors and communities join the efforts to help ensure the cleanliness of the shorelines and waterways in the country.


“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various Sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation & environmental protection for an improved quality of life in the communities it serves,” said SM Supermalls SAVP for Operations Perkin So.

This year's event was made possible by SM Offices, 2GO, PwC, Maynilad, and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission, and the Philippine Coast Guard were also present to provide their support.


The Trash-To-Cash Recycling Market, where people can drop off their recyclable waste in exchange for cash, the Plastic Waste and Electronic Waste Collection Programs, which encourage responsible plastic and electronic waste management that affects our seas, are just a few of SM Cares' sustainability initiatives outside of the annual ICC observance.

The corporate social responsibility division of SM Prime Holdings, known as SM Cares, is in charge of programs that advance sustainability and community growth. In addition to its activities on the environment, SM Cares also advocates for women and breastfeeding mothers, people with disabilities, senior citizens, children, and youth, as well as the Bike-Friendly SM initiative.

To learn more about these, visit www.smsupermalls.com/smcares


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