#CulturePH - SM Cares holds nationwide art exhibit, free webinar for National Breastfeeding Awareness Month

The National Breastfeeding Awareness Month was observed last August with a number of activities that promoted breastfeeding and the crucial role that it plays in improving the health and wellbeing of mothers and their infants. This was done as part of SM Cares' efforts to further create an inclusive environment for breastfeeding mothers in all SM Malls.

The "Art with a Heart" show, which featured distinctive depictions of breastfeeding, was one of the centerpieces of the month-long festival. More than 400 pieces of art created by 170 local artists from across the nation were on display in the exhibition.

 Art with a Heart Breastfeeding Exhibit in SM North Edsa

The artworks were showcased in the following malls by their respective creators: Art Show Philippines in SM North EDSA; Agusan Artist Association in SM Butuan; Bai Hinang in SM Lanang Premier; Batangueno’s Grupo sa Sining at Kultura (BAGSIK) in SM Batangas; Himbon Contemporary Artists Group in SM Iloilo; Kintab Artist Group in SM Naga; PÁMITÍPUN in SM Clark; Pasa Kalye Group of Artists in SM Baguio; Chroma Garcia Artist Group in SM Lipa; and Art Portal Cebu in SM Cebu. Numerous breastfeeding groups also joined the exhibit launches and participated in live sketching sessions together with the artists.

“SM Cares aims to positively influence acceptance of breastfeeding by mothers as a sustainable means to nourish their children especially in the critical, early stages of life. Our Art with a Heart exhibits celebrate the beauty of breastfeeding through the creative expression of local artists as art is one of the greatest forms of showing love and commitment”
said Program Director for SM Cares Committee on Women and Breastfeeding Mothers Atty. Pearl Jayagan Turley.

 SM Cares for Women and Breastfeeding Program Head, Atty. Pearly Jayagan Turley (front center) with the art contributors of the exhibit in SM North EDSA

Aside from the art exhibit, SM Cares also hosted a free webinar to its employees with the aim of providing physical, emotional and mental wellness tips for new and expectant mothers, as well as extend knowledge on breastfeeding myths and tips for working moms. Resource speakers for the webinar were Dr. Irene Tan of Valucare, and Bing Guevara of Breastfeeding Pinays.  The event was also extended to dads and family members in order to foster a culture of support for breastfeeding at home.

Throughout the month of August, mothers visiting the breastfeeding stations in select SM Malls received free Mom Card, malunggay lactation supplements, and various baby toiletries from Watsons and Baby Company.  SM’s breastfeeding stations have been a key component of the company’s program on breastfeeding mothers and has welcomed over 1 million mothers since their introduction, averaging nearly 170,000 visitors annually.

Mothers visiting the breastfeeding station received free Mom Card from Baby Company

The United Nations Sustainable Development Goals (UN SDGs), especially "SDG 2: Zero Hunger" and "SDG 3: Good Health and Well-Being," are supported by SM Prime through the SM Cares Program for Women and Breastfeeding Mothers.

The corporate social responsibility division of SM Prime Holdings, known as SM Cares, runs initiatives to help communities, encourage social inclusion, and protect the environment. Its advocacy initiatives include Programs for the Environment, PWDs, Children & Youth, Senior Citizens, and the SM Bike-friendly campaign, in addition to the Program for Women and Breastfeeding Mothers.

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