#CulturePH - Are you ready DigiCon Valley 2022?

The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries is back this year with its new theme: DigiCon Valley, which will take place from October 10 to 14, 2022.

An increase in investments for Philippine businesses in the next three years, much higher compared to what industries received over the past five years combined, will be a tipping point in the country's start-up scene, according to DigiCon Valley, which celebrates innovation, problem-solving, and the entrepreneurial spirit.

Four program tracks will help brands set their digital priorities and open doors for those working in the field to interact with Philippine companies. 

1. Launchpad that will discuss the tools and techniques for digital excellence

2. Hypergrowth that will level-up digital skills and showcase stories of growth from the most successful start-ups 

3. Breakthrough that will teach digital strategy and how to think like an innovator

4. Enterprise that will chart what it means to be a digital-first organization.

The IMMAP DigiCon Committee attended a press event on August 31 at The Astbury in Poblacion to provide an overview of the upcoming conference. Denise Haak, co-chair of IMMAP DigiCon, presented the program tracks and theme to sponsors and members of the media.

Trish Elamparo-Esteban, co-chair of IMMAP DigiCon, covered the program tracks and introduced this year's keynote speakers, including Arianna Huffington, founder of the Huffington Post, Maria Ressa, founder of Rappler and the first Filipino to win the Nobel Peace Prize, Mark Ritson, creator of the Design Sprint, Jake Knapp, and Rupen Desai, award-winning global CMO of the Dole Sunshine Company.

Ritz Tan, who is in charge of one of IMMAP DigiCon's activities, also spoke about After Hours, a brand-new component of the occasion this year. The conference will be virtual, but there will be face-to-face networking events called After-Hours that will take place at night so that participants can meet and network.

For more information about IMMAP DigiCon Valley 2022, please visit our official website at www.digicon.com.ph, and follow their social pages on Facebook, Twitter, and Instagram.

IMMAP DigiCon Valley 2022 is co-presented by Angkas, and would like to thank the following: 

Platinum Sponsors: Manulife Philippines, Share Treats, and TikTok; 

Gold Sponsors: Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and 

Silver Sponsors: Digital Turbine, Hepmil Philippines, and Metrobank.

IMMAP DigiCon would also like to thank its media partners:

Platinum Media Partners: Manila Broadcasting Company and Rappler; 

Gold Media Partners: CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent; 

Silver Media Partners: Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and

Event Partners: Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

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