#CulturePH - Reebok is Back!

The athletic lifestyle retailer Reebok enters the fray by opening its first flagship location through its new distributor on the third floor of SM Megamall Mega Fashion Hall. The retailer gives customers a peek at its classics, basketball, running, and fitness lines, which include the recognizable Classic Leather, a cult classic from the 1983 archives.

The athletes and influencers who currently represent Reebok include radio personality Gino Quillamor, volleyball beauties Deanna Wong and Ernestine Tiamzon, fitness trainer and model Sam Ajdani, sports personality Migs Bustos, NCAA Finals MVP Fran Yu, and second-generation baller Isaiah "Ice" Blanco-Hontiveros.

“We are thrilled to have these brand ambassadors onboard for Reebok. We are inspired by their unrelenting drive in pursuit of their passion, their individuality and active participation in the community. Truly embodying – Life Is Not A Spectator Sport” said Jocelle Pe, Marketing Lead Reebok Philippine Distributor. “And with the opening of the Reebok Store, a hub for our Filipino movement makers to inspire and ignite their passion for sports, fitness and lifestyle.”  Christopher Ong, Marketing Manager.

“Life Is Not A Spectator Sport” is Reebok’s global campaign that aims to empower individuals in whatever moves them – whether it be fashion, sports, music, art, or activism. Reebok encourages everyone to pursue their passions, celebrate their individuality, and be involved in the world around them.  


In this two-day launch, Reebok's Classic Leather takes center stage as a symbol of the company's history and legacy in sports and culture. This adaptable and classic shoe, which debuted in 1983, provides as a platform for the current generation to share their original narratives and demonstrate what it means to be a Classic today.

The occasion offered a unique opportunity to explore Classic Leather. People were given the chance to express their uniqueness, demonstrate their moves and flair for the world to see, and do so in crisp, cinematic HD quality, thanks to the utilization of cutting-edge camera technology through the "Glambot."

The Classic Leather range highlights a wide array of designs that suit any style preference and lifestyle, while retaining the sneaker’s core attributes: 

Classic Leather - White Gum

Classic Leather - White Gum
(Php3995, GY0952, GY0956): A true '80s OG. Clean lines and solid colors make it easy to pair them with anything. Behind the scenes, a cushioned midsole and soft lining make them extra comfortable.  

Classic Leather - White Gray

Classic Leather - White Grey
  (Php3995, GY3558): Simple and understated. Features a clean white execution with a grey bottom, adding fine details and craftsmanship to the 1980’s icon while looking towards what comes next. 

Classic Leather - Make it Yours “Shift” (Php4295, GY1522): Paying respect to the changing tides of today’s world, Shift brings an updated stitching and overlay pattern to the Classic Leather resulting in a custom look that still feels iconic.  

Classic Leather - Make It Yours "Shift" & "OG"

Classic Leather – Make it Yours “OG”
(Php4295, GX2257): Simple and timeless, this Reebok DNA colorway celebrates the brand’s heritage running sneakers through classic Vector red, blue, and white overlays across a premium suede and mesh upper.  

Classic Leather “SP”
(Php4295, GW3795): SP is designed to be her wardrobe staple with a lightweight compression molded midsole for a sculpted modern look, while remaining airy and well-cushioned.  

Basketball enthusiasts will also have something to look forward to, as new drops for their equally iconic Question line are set to arrive this season. Reebok is exclusively distributed in the Philippines by Sports Central and will be available online this November at reebok.ph

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