#FoodPH - Max’s Restaurant Celebrates 77th Anniversary with Pinoy Deals, Collabs, and Surprises

Last October 18, Max's Restaurant, a renowned chain of Filipino restaurants known for its Sarap-to-the-Bones® Fried Chicken, marked its 77th birthday.

The brand looks back to the Post-World War II era, when Stanford-educated teacher Maximo Gimenez would host his American GI friends for drinks in his home along Scout Tuazon, Quezon City. It was his niece Ruby Trota who came up with the recipe for the signature fried chicken, which is known for its iconic pairing of Banana Ketchup and a tangy dash of Worcestershire Sauce to go with a hearty side of kamote fries and piping-hot dinner rolls.

Since then, Max's has spread throughout the decades to bring pride to Filipino cuisine, and this home-made dish has grown to become a sentimental favorite among generations of Pinoy families, both in the Philippines and across such geographies as the United States of America, Canada, the Middle East, and Singapore. So, over the entire month of October, unique offers and surprises are planned as a way to thank both new and devoted customers.


This momentous 77th anniversary pays homage to its founders, Maximo Gimenez and Nanay Ruby by sharing an exclusive treat with anyone bearing the same name. Diners who have either “Max” or “Ruby” in their name can get a free Pancit from October 18 to 23. They simply need to show their identification or social media account to the store to avail this beloved Max’s house special for a minimum purchase of P500. 


As brand that is proudly Filipino, Max’s will be collaborating with popular Pinoy artists for limited-edition sticker packs that reflect the fun and vibrant culture of the country as well as the brand’s signature favorite dishes. This year, the brand is glad to partner with award-winning illustrator Robert Alejandro, one of the pillars of Papemelroti; critically-acclaimed artist Manix Abrera, the man behind the popular Kikomachine Komix; and Chinggay Nuque, widely known as Tita Witty, the creator and co-owner of fun and humorous journals of Witty Will Save the World.


Dancing will always be part of any celebration, as any true-blooded Filipino would tell you. For the anniversary month, Max’s trademark mascot Chickie Boy will be inviting everyone to a dance challenge through Instagram and Facebook. Check out the link posted on the brand’s social media pages to start busting a move or interacting with Chickie Boy. Fans who use the filter—whether as a post, a story, or a reel, get a free ice-cold Samalamig of their choice. Just show the post using the filter at any branch across the country.


For 77 years, Max’s has been spreading happiness through good food. To bring more joy and surprise to its valued guests, it will act as a virtual wishbone for Pinoys by giving out special Max’s wish packages to 77 lucky fans. This will be done through an online contest. Just state the reason why a loved one deserves a celebration at Max’s, and share the brand post on Facebook. The first 77 to share the post and their party wish will win a set meal worth P8,000.


Since 1945, Max’s has been the go-to place for sumptuous Pinoy dishes. To mark this memorable year, it’s offering the 1945 bundle which consists of the following favorites, new and old:

Regular Whole Chicken

Lechon Kawali Kare-Kare

Any Regular Pancit

Medium Buko Pandan 

Pepsi Pitcher (dine-in) or a 1.5L Pepsi (take-out or delivery)

Large Plain Rice

The set is appropriately priced at only P1,945, offering savings of as much as P725. It can be purchased for dine-in, take-out, or delivery. Orders can be made through delivery.maxchicken.com or 888-79000 (Metro Manila). 


This exciting month is also the launch of its new delightful breakfast offers that will officially kick off this October 21 to show a new dawn for Max’s amidst a global pandemic. Diners can now enjoy all-day breakfast favorites such as Corned Beef, Vigan Longganisa, Liempo Bacon Chips, and Omelettes complete with two sunny-side-up eggs, garlic rice, and side relish.

For a complete weekend morning feast for the whole family, there’s also the Breakfast Set Meal that comes with the new dishes, fruit platter, and coffee, perfect for sharing any time of the day. This is available for dine-in for only P1699. Another one to look forward to for go-anywhere gatherings is the indulgent Breakfast Tray that will keep everyone full. Each tray is packed with Corned Beef, Vigan Longganisa, Liempo Bacon Chips, your choice of Omelette, Pickled Cucumber, and Rice for only P1899 (take-out). The Breakfast Tray will be available starting November.


Any celebration calls for sweet treats! Starting October 14, Max’s will be offering its Anniversary Message Cake through its Max’s Corner Bakery imprint, designed to bring joy to any occasion. It’s a soft, fluffy chiffon cake designed with elegant rosette buttercream icing and colorful sprinkles in vibrant, unexpectedly modern hues. Guests can choose from three all-time favorite flavors to indulge in–Vanilla, Mocha, and Chocolate for only P549 (dine-in). 

Further commemorating the brand’s 77th anniversary, it’s also offering P77 off for every purchase of a box of six Ensaimadas (Classic, Yema, or Chocolate) or Mamon starting October 7. Mark that calendar to get this awesome deal. This is available in Luzon stores except Naga and Palawan. 

For more information, visit the official Facebook page at @MaxsRestaurant and use the hashtag #Maxs77Years and #EveryDayToTheMax.

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