#CulturePH - Allianz PNB Life reveals brand-new RideSafe Mural, upholds commitment to sustainable transport and health protection
With the recent unveiling of the brand-new Allianz Ride Safe Mural, Allianz PNB Life reaffirms its commitment to healthy living and environmentally friendly transportation. The artwork is located in Ayala, Makati, under the Apartment Ridge Underpass.
Prominent Allianz PNB Life executives like President and CEO Alexander Grenz and Chief Marketing Officer and Head of Sustainability Gino Riola were present at the unveiling, as were Makati City Mayor Abigail Binay, Makati Business Club Chairman Edgar Chua, AyalaLand Marketing Head Chrissy Roa, and LT Group Vice Chairman and Chief Operating Officer Lucio Tan III. Other guests include Economic Counsellor of the German Embassy David Klebs, Cong. Jose Francisco Benitez from the Third District of Negros Occidental, Head of Makati Central Estate Association (MACEA) Engr. Getty Granada, and star athletes and Allianz PNB Life brand ambassadors EJ Obiena and Alyssa Valdez. Glendford Lumbao, the rising Filipino artist commissioned by the organization for the creation of the mural, was also in attendance.
“It’s a beautiful piece of art that really captures the depth of Ride Safe’s sustainability message,” said Riola. “Cycling is not just a lifestyle change that vastly improves people’s health. It also contributes greatly to the reduction of carbon emissions and vehicular pollution, and it encourages a sense of belonging in a community that shares in your advocacy. Seeing the mural, it’s a concrete reminder of all these things.”
Allianz PNB Life’s Ride Safe Mural project was done in partnership with AyalaLand, the Makati Business Club, and MACEA. The mural shows the organizations’ dedication to supporting initiatives that make a difference, as well as uplifting the work of local artists and their advocacies.
“I am so honored to be part of Allianz PNB Life’s sustainability advocacy, it is something I deeply care about and believe in, too,” said Lumbao. “The point of the mural is to make people, especially bikers and pedestrians, stop, look, and appreciate the beauty of the world they live in. Ride Safe is all about promoting sustainability through biking, so hopefully, the mural touches people enough that they start making little changes in their lives that will impact the planet in a good way.”
Allianz PNB Life has previously demonstrated its support for both regional art and sustainability in other ways, including with the Allianz Ride Safe Mural. Bike racks that were imaginatively created to reflect the rich history and culture of places like Rajah Sulayman Park, Kartilya ng Katipunan, and Intramuros were installed in 2021 as a result of a partnership between Allianz PNB Life and the City of Manila.
In addition, Ride Safe has given birth to other environmentally friendly initiatives, including The BikeYard, a dedicated hangout area with bike repair facilities in Bonifacio Global City, and a solar-powered pit stop and Ride Safe bike lanes along Ortigas Avenue in collaboration with the City of San Juan.
Allianz PNB Life has also expressed plans to expand Ride Safe further to include skills improvement and livelihood opportunities through bike mechanic training.
“I am very thankful to Glendford for sharing his talent with us by creating such a striking mural,” said Grenz. “Likewise, big thank you as well to AyalaLand, Makati Business Club, the City of Makati and MACEA for coming together with us to make this project possible.”
“Art is a wonderful medium that we have used in the past to communicate the importance of prioritizing one’s health and taking care of the environment, first with the bike racks, and now through this mural,” Grenz added. “It is a creative and effective way of inspiring Filipinos to think about the state of the planet today, and encourage them to do what they can to secure the future, both on a personal level and on a large scale. I hope it touches many people and sparks a need for positive change.”
For more information on Allianz PNB Life’s Ride Safe campaign, as well as its other products and services, please visit www.allianzpnblife.ph.
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