#FoodPH - Jollibee Group to relaunch Yoshinoya in PH with beefed-up menu and new store design

The Jollibee Group is bringing the real Yoshinoya experience to the Philippines by reopening the Glorietta 1 Mall (Makati) location of Japan's renowned Beef Bowl Chain on August 19. The restaurant has been beefed up to deliver a bowl of culinary surprises.

“Japanese food lovers in the metro are in for a treat. We will give our customers the authentic Yoshinoya experience, as if they were dining in Yoshinoya Japan. This forms part of our commitment to offer Filipinos with great tasting food and make Yoshinoya the No. 1 Japanese quick service restaurant in the country,” said Ned Bandojo, Business Development Head of Jollibee Group Foreign Franchised Brands.

The relaunched Yoshinoya will offer a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl.

The beef in Yoshinoya's beef bowl is cooked in the company's distinctive gyudon sauce in thin, delicate pieces. You may customize your gyudon dish by topping it with togarashi, red ginger, green onions, or even cheese. As an additional topping that makes the beef bowl incredibly creamy, Yoshinoya Philippines also provides "onsen" eggs, the traditional Japanese slow-cooked eggs with custardy egg white and egg yolk.

Other must-try Japanese dishes including tempura, chicken karaage, chicken teriyaki, and beef yakiniku are also included on the menu. Yoshinoya's tempura, or crispy fried shrimp, is coated in batter made in the manner of traditional Japanese tempura. The Japanese Style Fried Chicken uses thick pieces of chicken leg and thigh that have been deep-fried till crisp and golden brown for its karaage. Steamed Japanese rice is used to serve these meals.

To sate your cravings, would you like more? Yoshinoya will also serve gyoza, kani salad, miso soup, and other side dishes in addition to ramen. Customers can indulge in the company's Matcha Mochi Ice Cream and Coffee Jelly for dessert.

All Yoshinoya restaurants in the Philippines will undergo a redesign that features a modern, relaxed Japanese aesthetic that radiates an aura of authenticity and warmth.

The opening of the new Yoshinoya store officially seals the Jollibee Group’s first foray into Japanese food. The Jollibee Group recently formed a joint venture with Yoshinoya International Philippines Inc.  to establish the Yoshinoya Jollibee Foods, Inc, which will operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term. 

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has over 2,000 global locations.

To get more information about Yoshinoya, visit YoshinoyaPhil on Facebook and @yoshinoyaph on Instagram.

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