#CulturePH - Mang Inasal Sizzles with Three Wins at the 2025 Asia-Pacific Stevie® Awards

There’s more to celebrate at Mang Inasal than just their iconic Chicken Inasal. The beloved Filipino grill brand has just brought home not one, but three major honors at the prestigious 2025 Asia-Pacific Stevie® Awards, proving that their flavor isn’t the only thing that’s award-winning.


Known for its mouthwatering grilled dishes and feel-good dining experience, Mang Inasal continues to make waves—not just in food, but in innovation and marketing. The brand earned a Silver Stevie® for Innovation in Cross-Media Marketing for its heartwarming campaign, “Mang Inasal Chicken Inasal – Walang Pigil ang Sarap at Saya!” The campaign resonated deeply with Filipinos, celebrating the joy, connection, and shared moments that come with every bite of their signature Chicken Inasal.

A Team Fueled by Passion and Purpose

Behind every great campaign is a team that knows how to connect with people. Allan C. Tan, Mang Inasal’s Marketing Head, was recognized with a Bronze Stevie® for Most Innovative Marketing or Advertising Professional of the Year, applauded for his leadership and customer-first approach.

The entire Mang Inasal Marketing Team also took home a Bronze Stevie®, honored as one of the Most Innovative Advertising or Marketing Agencies of the Year. Their collaborative spirit and insight-driven strategies continue to elevate the brand and bring it closer to the hearts of Filipinos.


More Than Just Awards

“These awards reflect the spirit of innovation that drives Mang Inasal forward,” shared Mang Inasal President Mike V. Castro. “We’re proud of the team and grateful to our customers, whose continued support inspires us to grow and serve better every day.”

This year’s wins follow a strong showing in 2024, where Mang Inasal also earned four Stevie® Awards for its standout marketing and PR efforts. With over 1,000 nominations from 29 countries, the Asia-Pacific Stevie® Awards shine a spotlight on the region’s most forward-thinking brands—and Mang Inasal is clearly among them.

So the next time you enjoy your Chicken Inasal, know that you’re not just savoring a meal—you’re supporting a proudly Filipino brand that’s making its mark on the global stage.



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