#FoodPH - A Fresh Look, the Same Heart: AJI-NO-MOTO® Unveils New Global Logo and Packaging in the Philippines

For generations, AJI-NO-MOTO® has been a quiet but essential presence in Filipino kitchens—sprinkled into countless family recipes, passed down through stories, and always part of the “secret” to delicious home-cooked meals. Now, the iconic umami seasoning is stepping into a new era with a fresh global logo and a modern packaging design that honors its legacy while embracing the future.

Unveiled at a special launch event at Ajinomoto Philippines Corporation’s (APC) Makati Head Office, the new look is part of a global rebranding initiative that reflects the brand’s timeless journey and optimistic outlook. The updated packaging features a clean, contemporary design while keeping the beloved red bowl mark—a symbol of warmth, flavor, and togetherness.

In the Philippines, the redesign goes a step further by celebrating elements that are uniquely local. From the nostalgic “Tak-Tak-Tak®” sound that echoes in kitchens across the country to the charming AjiPanda® character, the refreshed look is designed to connect with both longtime fans and a new generation of home cooks.

Celebrity mom and longtime AJI-NO-MOTO® endorser Iya Villania-Arellano joined APC’s leadership team at the launch, sharing how the brand continues to play a meaningful role in her family’s meals. “It’s more than just seasoning—it’s part of our everyday life,” she shared.

The event also served as a rallying moment for APC’s Field Sales Team, who are now more inspired than ever to bring the revitalized AJI-NO-MOTO® into even more Filipino homes. As the brand evolves, its mission remains the same: to make everyday meals more flavorful, joyful, and full of heart.

This new chapter is a celebration of growth, tradition, and the enduring bond between AJI-NO-MOTO® and the Filipino family. It’s a reminder that while the look may change, the love behind every meal stays the same.

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