#CulturePH - Rosé’s First PUMA Collection Is a Love Letter to Her Style and Story

 

When fashion meets authenticity, something beautiful blooms — and that’s exactly what Rosé’s debut collection with PUMA delivers. The global ambassador and K-pop icon has officially unveiled her first full collaboration, PUMA x ROSÉ, and it’s every bit as poetic, personal, and powerful as fans hoped.

The collection is a monochromatic dreamscape, blending oversized basics with feminine tailoring and sporty silhouettes. It’s a reflection of Rosé’s signature style — soft yet bold, nostalgic yet modern. From reimagined track suits to ballet-inspired sneakers, every piece carries her creative fingerprint.

At the heart of the drop are two fresh takes on the iconic PUMA Speedcat. The Speedcat Ballet features delicate pointe-style laces, while the Speedcat OG Premium adds statement lacing for a bold finish. These designs aren’t just stylish — they’re symbolic of Rosé’s journey, merging grace with grit.

The campaign visuals are just as dreamy. Set against lush green backdrops, the imagery captures Rosé in her most unfiltered form — a quiet rebellion wrapped in softness. “I wanted every piece to feel like a quiet rebellion,” she shares. “Something that empowers you to show up as your most honest, fearless self.”

From the Oversized Track Jacket to the playful Micro Grip bag, the collection is a celebration of individuality. It’s sporty, streetwear-coded, and unmistakably Rosé.

Available starting August 28, 2025, the PUMA x ROSÉ collection can be found on PUMA.com, PUMA stores, and select retailers.

 

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